Associate Manager, Event Management
LOCATION
Remote (prioritizing candidates based in Michigan)
QUALIFICATIONS
3+ years of experience in field/promotional marketing, promotional experience in wine and spirits, experience in sourcing candidates, and proficiency in the Microsoft Suite.
RESPONSIBILITIES
Manage nightlife and retail consumer engagement programs, recruit and train Educators and Influencers, oversee staff coordination and event activity, maintain event data and reporting, manage payroll, and ensure compliance with local alcohol laws.
INDUSTRY
Creative Agency
SHORT DESCRIPTION
Join Dentsu Creative to manage consumer engagement programs focused on wine and spirits, supporting event execution and compliance while leading and training a team.
- Reporting to the Senior Manager, Event Management, you will be focused on the daily management of nightlife and retail consumer engagement programs in market.
- Implementation of controls, process, policy, and compliance is important.
- You will support all aspects of activity in market and reports to the Market Manager.
- You must be comfortable working with the marketing and promotions of wine and spirits products.
- Primary Responsibilities:
- You will recruit and manage top quality Educators and Influencers for event execution in market
- You will train staff on brands, programs, consumer engagement, and execution excellence
- You will manage staff pools to ensure primary teams support the volume and needs
- You will manage point-of-sale coordination and warehouse management for all local event activity
- You will ensure coordination, kitting, and use of POS
- You will maintain and review event data in all relevant activation platforms
- You will ensure all event reporting is entered into the online database
- You will manage staff payroll and expense processes and personal travel and entertainment expenses
- You have a firm understanding of local state alcohol laws and regulations relative to state sampling laws and promotional activity
- 3+ years of experience in field/promotional marketing
- Promotional experience in wine and spirits
- Experience sourcing candidates to guarantee a match to the position/organization
- Proficient in the Microsoft Suite
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to
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