Associate Manager, Influencer Marketing

ColourPop was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, and redefining luxury beauty by creating amazing products at affordable prices.

Responsibilities:

• Assist in managing the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an “always-on” strategy for ongoing, evergreen influencer campaigns.
• Manage macro influencer relationships & data within influencer CRM/performance platforms.
• Strategically scale ColourPop’s macro influencer program and report on top drivers and overall performance.
• Assist in managing end-to-end campaign process, ensuring we hit key KPIs per tier and troubleshooting as needed
• Support on reporting structures and weekly and monthly updates/progress reports
• Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale.
• Work with Manager and Director to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including EMV, impressions, community size, engagement, etc.
• Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content.
• Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.

• Lead managing process of recruiting new macro influencers and maintaining current community of influencer
• Partner with Manager and Director on always-on ambassador programs
• Manage partnerships with influencer data platforms Tribe Dynamics and Grin to ensure we’re always abreast of news within the platform
• Attend events and support experiential projects as needed.

Qualifications:

• 3+ years of experience in influencer marketing in-house
• Beauty industry experience major plus
• Experience with EMV and Tribe Top 10 highly preferred
• Experience project managing gifting campaigns from start to finish.
• Experience managing influencer data, outreach, and performance within influencer marketing platforms.
• Experience with influencer networking and events.
• Experience with influencer data platforms like Grin, LoudCrowd and Tribe Dynamics

MyDtVfXy6r