Pardon Ventures
Audience Acquistion Specialist
Contract
•
Remote, Remote, United States of America
52,000 - 93,600 (Yearly)
Added 10 hours, 40 minutes ago
Summary
LOCATION
Remote, with a commitment of roughly 10-20 hours of work per week.
QUALIFICATIONS
2+ years of experience in media buying or performance marketing, proven experience with platforms like Facebook Ads, Google Ads, and TikTok Ads, strong analytical skills, budget management proficiency, excellent communication skills, and familiarity with ad management platforms.
RESPONSIBILITIES
Plan and execute paid media campaigns, test ad formats and audience segments, manage budgets for subscriber acquisition, monitor spend, collaborate on ad creatives, track and analyze key performance metrics, conduct A/B testing, and identify growth opportunities.
INDUSTRY
Media & Digital Marketing
SHORT DESCRIPTION
Seeking an Audience Acquisition Specialist to grow subscriber base and optimize paid media campaigns for Super Age, focusing on insights about longevity, wellness, and purpose.
About Super Age
Super Age is more than a media brand—it’s a movement redefining what it means to age. Through bold, insightful, and inspiring content, we empower a generation of high-achievers to live longer, healthier, and more joyful lives. Our flagship newsletter, The Mindset, reaches tens of thousands of readers each week with curated insights on longevity, wellness, relationships, and purpose. Super Age’s commitment to a refined and provocative visual aesthetic—bold, distinctive, confident, and inspiring—makes it the go-to hub for redefining the second half of life as a time for reinvention, vitality, and boundless potential.
About Audience Acquisition Specialist
As the Audience Acquisition Specialist for Super Age you will play a key role in growing our subscriber base and optimizing paid media campaigns to meet business goals. You’ll be responsible for strategizing, executing, and analyzing paid media campaigns across various platforms, ensuring we acquire high-quality email subscribers at an efficient cost. This is a critical role in our growth strategy, requiring a mix of analytical prowess, creativity, and a deep understanding of digital media buying.
Accountabilities
- Plan and execute paid media campaigns across platforms like Facebook, Google Ads, TikTok, native ad networks, and other relevant channels to acquire new subscribers.
- Test new ad formats, creative concepts, and audience segments to optimize campaign performance.
- Manage and allocate campaign budgets to achieve subscriber acquisition goals while maintaining a target cost per acquisition (CPA).
- Continuously monitor spend and adjust as needed to maximize ROI.
- Work closely with the design and copy teams to develop compelling ad creatives that resonate with target audiences.
- Provide data-driven insights to guide creative revisions and future content.
- Track, analyze, and report on key performance metrics (KPIs) such as CPA, ROI, click-through rates, and subscriber retention rates.
- Conduct A/B testing on campaigns to optimize performance.
- Generate insights and provide recommendations to improve campaign effectiveness.Stay up-to-date with digital advertising trends, platform updates, and audience behaviors.
- Identify emerging channels and opportunities for audience growth.
Qualifications
- 2 plus years of experience in media buying, performance marketing, or a similar role, ideally in a direct-to-consumer or email marketing-focused business
- Proven experience running campaigns on platforms such as Facebook Ads, Google Ads, native advertising networks, and TikTok Ads
- Strong analytical skills
- Proficiency in managing budgets and optimizing campaigns
- Ability to interpret data, identify trends, and make data-driven decisions
- Excellent communication and collaboration skills
- Familiarity with ad management platforms, campaign tracking tools, and CRM/email platforms
- Strong creative instincts to guide ad design and copy
- A self-starter mindset with the ability to thrive in a fast-paced, results-oriented environment.
- Knowledge of audience segmentation and list-building strategies.
- Familiarity with affiliate marketing or programmatic advertising.
This role will require roughly 10-20 hours of work per week. Contract rate will be decided based on experience.
Our Commitment
We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day!
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