Automotive Marketing Manager

Join the Sommer's Automotive Team as our Marketing Manager!

We are looking for a passionate Marketing Manager responsible for leading and executing marketing strategies to drive Sommer’s Automotive brand's growth in the automotive industry. You’ll manage cross-channel marketing campaigns, oversee brand initiatives, and collaborate with various teams to enhance customer acquisition, retention, and engagement. You will continue to develop marketing strategies to meet company objectives. Join the Sommer's Automotive team today!

What we offer:

• Opportunities for professional development and growth.
• A collaborative and supportive workplace culture.
• Competitive salary – See Pay Plan for additional information.
• Benefits package:
• • Medical
  • Dental
  • Vision
  • Employer Sponsored – Basic Life and AD&D
  • Voluntary Supplemental Life and AD&D
  • Employer Sponsored – Short-term Disability
  • Voluntary Long-term Disability
  • 401K Retirement Plan (w/ Employer Match and Profit Sharing)
• Performance-based objective bonuses.

Key Responsibilities:

• Discuss the monthly objective. Quantify the customer engagement needed by marketing to achieve the monthly objective for each dept.
• Update campaigns at the beginning of the month-specials online, promotional materials within dealership, website banner ads, video and graphic production.
• Be a part of the monthly manufacturer calls with department heads for full understanding of OEM promotions and objectives.
• Track progress throughout the month and make necessary adjustments mid-month and end of month to achieve the objective.
• Attend weekly sales manager meetings and report on proposals, campaigns and results.
• Work closely with BDC manager to review results from campaigns throughout the month and adjust as necessary.
• Create content for more effective BDC responses and track results.
• Work with manufacturing marketing reps on their programs and ensure proper spending and messaging
  • • (CareConnect, GM Epsilon, Shift DigitalSEO

• Optimize brand site SEO and create content to draw more traffic
• various searches and track progress in improving our positioning on the search engines in relation to our competition.
• Track SEO traffic trends monthly.

• Work extremely closely with Dealeron to watch our SEM spend, optimize, and hold them accountable to performance.
• Optimize SEM creatively to get maximum results for spend.
• Track lead performance from SEM monthly.
• Ensure that there is sufficient budget throughout the month and especially at the end of the month to achieve department objectives.
• Continually test our SEM.

• Handle creative, track results and spend

Coop

• Responsible for submission, maintaining and review of coop accounts

• Update signage to be consistent with dealership branding.

• Work with Social Media assistant to create posts with pictures, videos, results, employee events, etc.
• Set a calendar for multiple posts per week and track results.

• Work closely with reps, hold accountable to results based on budgets.
• Consistently review new options from current providers and other providers.

• All creative needs to use consistent Sommer’s branding to increase our brand presence in the marketplace.

• Keep up to date on industry marketing initiatives and keep us ahead of our competition.

• Organizing, attending and promoting all Subaru Love Promise events effectively to the public

Skills & Competencies:

• Exceptional understanding of the automotive market, including industry trends, consumer behavior, and competitive landscape.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to work across teams and communicate effectively with both internal and external stakeholders.
• Creative problem solver with the ability to innovate within established brand guidelines.

Work Environment:

• Fast paced and dynamic with an emphasis on collaboration and innovation.
• Occasional evening or weekend work may be required to meet marketing campaign deadlines or support events.

EEO Statement: Sommer's Automotive is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, pregnancy or childbirth, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, arrest record, conviction record, use or non-use of lawful products off the employers premises during nonworking hours, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.