Automotive Marketing Specialist

Job Description: Automotive Marketing Associate

Position Overview:
Putnam Family Dealerships is seeking a dynamic and detail-oriented Automotive Marketing Associate to join our growing team in the Bay Area. This role focuses on driving low-funnel marketing activities to attract and convert qualified leads while managing the co-op marketing process with manufacturers. The ideal candidate will possess a strong understanding of automotive marketing trends, exceptional organizational skills, and the ability to collaborate across departments to maximize results.

Key Responsibilities:

• Low-Funnel Marketing Execution:
• Develop and implement targeted low-funnel marketing campaigns (e.g., paid search, retargeting, and conversion-focused digital ads) to generate qualified leads.
• Collaborate with sales teams to ensure alignment between marketing efforts and dealership goals.
• Monitor and analyze campaign performance metrics to optimize strategies for maximum ROI.
• Manufacturer Co-Op Marketing Management:
• Submit marketing campaigns and pre-approval requests to automotive manufacturers.
• Ensure all co-op submissions meet manufacturer guidelines and branding requirements.
• Track co-op submissions through the entire lifecycle, from pre-approval to final payment.
• Maintain accurate records of co-op activities, approvals, and payments, ensuring timely follow-up on outstanding claims.
• Budgeting and Reporting:
• Work with the marketing manager to allocate co-op dollars effectively across campaigns.
• Provide regular updates on co-op marketing budgets and fund utilization.
• Generate detailed reports on campaign performance and co-op reimbursement outcomes.
• Collaboration and Compliance:
• Partner with creative teams to produce compliant marketing materials that adhere to manufacturer guidelines.
• Serve as a point of contact for manufacturer representatives regarding co-op marketing activities.
• Stay updated on co-op program changes, submission processes, and deadlines.
• Administrative and Organizational Support:
• Maintain an organized database of all co-op submissions, approvals, and payments.
• Proactively identify and resolve issues that could delay approvals or payments.
• Assist in other marketing-related projects as needed to support the dealership group’s goals.

Qualifications:

• Experience: Minimum of 2 years in automotive marketing, advertising, or a related field. Experience with co-op marketing is strongly preferred.
• Education: Bachelor’s degree in marketing, business, or a related field is preferred.
• Skills:
• Strong knowledge of low-funnel marketing strategies and tactics.
• Excellent organizational and multitasking skills with a keen attention to detail.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing platforms.
• Familiarity with automotive industry guidelines and manufacturer co-op programs is a plus.
• Strong communication and interpersonal skills to collaborate with internal teams and external partners.
• Characteristics:
• Self-motivated and deadline-driven.
• Problem-solver with a proactive approach to overcoming challenges.
• Passionate about driving measurable results and improving processes.

What We Offer:

• $30/hour compensation.
• Flexible work arrangements, including the ability to work from home.
• Opportunities for growth and professional development.
• A collaborative and supportive work environment in a family-run dealership group with a rich history in the Bay Area since 1965.

Putnam Family Dealerships is an Equal Opportunity Employer.
Driven By You!

Job Type: Full-time

Pay: From $30.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Work from home stipend

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Burlingame, CA 94010