Automotive Sales Representative
LOCATION
Specific geographic territory; travel required (75% away from home).
QUALIFICATIONS
Must be at least 18 years old, have a valid driver's license, legal authorization to work without sponsorship, and strong communication skills. High School Diploma, 2 years in customer service, 1 year in sales, and computer proficiency required. Preferred qualifications include sales experience in coatings or automotive fields and CRM experience.
RESPONSIBILITIES
Develop sales strategies, conduct product demonstrations, maintain customer relationships, log customer interactions in CRM, and adhere to safety standards. Responsibilities also include estimating customer potential, competitive analyses, and regular sales calls.
INDUSTRY
Automotive Finishes and Coatings.
SHORT DESCRIPTION
The Sales Representative is responsible for driving sales of Sherwin-Williams automotive products by prospecting new clients and maintaining relationships with existing customers, primarily in automotive body and fleet shops.
JOB DESCRIPTION
The Sales Representative is responsible for developing sales in a specific geographic territory. Duties include prospecting for new business and making calls to existing and new customers for the purpose of selling Automotive Finishes products, which include Sherwin-Williams labeled automotive paint and associated products. Typical accounts include automotive body shops, production, and fleet shops.
Job duties involve contact with customers, which may include minors; and access to cash and other payment methods, electronic equipment, personal information, store merchandise and other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s customers, staff, employees, vendors, contractors, and the general public.
RESPONSIBILITIES
- Collect reliable customer/territory information and estimate individual customer potential.
- Conduct competitive product comparisons and identify current competitors’ strengths and weaknesses and S-W’s competitive advantage.
- Develop a strategy to grow sales and profits to key, potential, new and existing customers. Through the sales process, identify the customer’s needs and develop solutions to profitably grow sales.
- Develop a regular sales call schedule to ensure that the needs and expectations of the customer are met.
- Familiarize self with all products, including their application and preparation, in the Sherwin-Williams Automotive line.
- Utilize our Customer Retention Management System (CRM) to log all customer visits and track the progress of new accounts.
- Develop a daily and weekly pre-call strategy to ensure time is properly allocated.
- Conduct product demos to assist in selling/marketing of automotive refinishing products.
- Access product/technical information to support customers’ application requirements.
- Identify ways to strengthen the business relationship with customers.
- Maintain effective communication with sales manager on strategies and opportunities in marketplace.
- Adhere to company safety standards at all times.
- Additional duties as assigned.
QUALIFICATIONS
- Must be at least 18 years of age
- Must have a valid driver's license
- Must be legally authorized to work in country of employment without sponsorship for employment visa status
- Must be able to lift and carry up to 50 lbs. frequently and up to 100 lbs. on occasion
- Excellent verbal and written communication skills required to effectively communicate and influence others
- May work in areas where toxic, flammable, and hazardous materials are present
MINIMUM QUALIFICATIONS:
- High School Diploma or equivalent
- Must have at least 2 years in customer service-related position
- Minimum of 1 year in sales related position
- Ability and willingness to travel as needed
- Previous record of effective management with regard to expense control, sales management, and directing personnel
- Must be able to operate a computer and have proficiency in Microsoft Office products
- Basic math skills
PREFERRED QUALIFICATIONS
- Sales experience in coatings, automotive, or a related field
- Outside sales experience is strongly preferred
- Bachelor’s Degree
- Experience utilizing a Customer Retention Management System (CRM) to log customer visits and track the progress of new accounts
- Previous experience conducting product demos to assist in the selling/marketing of products
- Proficiency in developing a pre-call strategy to help ensure efficiency of time
TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)
- 75%
EMPLOYER DESCRIPTION
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