Avp, Media And Agency

Job Description

We are seeking an experienced Associate Vice President (AVP), Media and Agency to join our team. The AVP, Media and Agency role will oversee the strategic planning, execution, and management of media and agency partnerships. This role involves leveraging cross-functional collaboration to optimize marketing campaigns and enhance brand presence across various media channels.

Primary Responsibilities:

• Develops agency operating model of the future in conjunction with markets, regions and procurement (including developing strategies for how marketers and agencies should interface, aligning incentives, governance, and impact definition and tracking)

• Collaborates with key agencies globally to foster innovation, manage performance, establish a Governance Model, and ensure continuous improvement - this role will play a lead role in developing a global agency management team (AMT)

• Defines and maintains an optimal agency roster in partnership with Procurement, ensuring selection of agencies that align with organizational goals and values

• Leads relationship during negotiations for value-based contracts with top Agency of Record (AoR) partners to maximize mutual benefits and performance

• Effectively, accurately, and consistently records details of partnering calls, presentations, proposals, closed deals, and related activities; maintains organized records to support strategic decision-making and provide insights for future initiatives

• Serves as account manager for agencies on the roster and the primary subject matter expert/ technical resource for client accounts

• Accelerates adoption of agency operating model across key markets (US, Germany, and Japan) and regularly communicates with markets to ensure understanding and effective implementation

• Ensures success of agency operating model by maintaining strong, top-to-top relationships with approved AoRs through ongoing communication. Regularly engage with agency leadership to discuss performance, opportunities for growth, and continued alignment with goals

• Supports design of an upcoming Media Request for Proposal (RFP), working closely with the procurement team to identify key objectives, evaluation criteria, and desired outcomes

• Oversees media buying and planning activities in collaboration with chosen media partners to ensure effective campaign execution

• Develops and implements metrics to measure media effectiveness, service delivery, corporate/social/environmental responsibility, focusing on maximizing media ROI and achieving campaign objectives. Utilize data analytics to assess the performance of all traditional and digital media channels and inform future planning. This may include optimization of demand-side platforms.

• Develops Human Health media activation approach to improve delivery of right content to the right customer at the right time, utilizing audience segmentation and advanced targeting techniques

• Accountable for the successful fulfillment and completion of all agency and media contract deliverables, within contract terms, from kick-off through close

Education:

• Required: Bachelor's degree in communications, marketing, or related field

• Preferred: Master's degree

Required Experience and Skills:

• Minimum 15 years of relevant academic and/or practical work experience related to media planning/buying, content marketing, or a related field, preferably within the pharmaceutical or healthcare sector.

• Deep expertise in day-to-day content vendor and relationship management

Preferred Experience and Skills

• Proven track record in agency performance management, with a focus on designing and implementing value-based contracts

• Demonstrated expertise in media effectiveness evaluation and ROI measurement

• Strong strategic and analytical skills with the ability to develop data-driven insights

• Comfortable working in a fast-paced environment with changing priorities

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected US salary range:

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

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Job Posting End Date:

• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  

Requisition ID:R326406