B2b Marketing Manager
LOCATION
Hybrid (preferred in Orlando, FL) with potential for remote in Central or Eastern Time Zones.
QUALIFICATIONS
Bachelor's degree in marketing or related field, minimum of four years of marketing experience, proficiency in Microsoft Office and marketing tools (e.g., Hubspot, Adobe Suite), and strong communication skills.
RESPONSIBILITIES
Develop and implement marketing plans, manage CRM and branding strategies, oversee digital marketing efforts, generate leads, collaborate with other departments, and analyze marketing effectiveness.
INDUSTRY
IT Services and Software (ERP and Education Technology)
SHORT DESCRIPTION
The Marketing Manager will drive branding and demand generation initiatives across business units while coordinating digital marketing efforts and contributing to the company's growth through strategic planning and collaboration.
+ Job Title and Overview
The Marketing Manager will be responsible for the coordination and execution of branding and B2B demand generation initiatives supporting company-wide business units including, IT Services, School Education Technology, and Acumatica Cloud ERP.
+ Essential Job Functions
- Drive iTech's business growth by building marketing plans that are aligned with company's goals and priorities.
- Creating an annual marketing plan and budget
- Maintain CRM and contact databases through practices, strategies and technologies that enhance customer interactions and data analysis.
- Maintain the company's branding basics and materials and enabling the Sales team and establishing presence across various platforms.
- Focus on building a strong digital presence, this role will coordinate with different vendors and oversee digital marketing efforts including SEO and social media.
- Develop and execute lead generation strategies.
- Select local and national events, tradeshows, advertisement and campaigns aimed at demand generation and contract expansion.
- Create content and compose and send client and prospective client communications.
- Analyze marketing effectiveness and adjust strategies accordingly
- Design and order promotional items and manage outsourced vendors and resources.
- Attending industry events and trainings.
- Partner with other departments (ERP, MSP, iTech for Schools) to create and distribute marketing content
- Collaborate and coordinate with team members and representatives of partner solutions.
- Assist in related areas that support the company's growth.
- Contribute to the company's overall success by lending expertise where needed.
+ Education and Experience
- Bachelor's degree in marketing, communications, or related field.
- Proficiency in Microsoft Office Suite
- Prior marketing experience specifically in IT and/or ERP software industry.
- Expertise in Wordpress, Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe Lightroom, and Canva.
- Knowledgeable of AI tools to stream line content creation, SEO and Copywrite
- A passion for marketing backed by creative, analytical, and problem-solving abilities.
- A minimum of four (4) years prior experience as Marketing Manager or high potential individual contributor.
- Ability to understand our brand identity and convey this brand throughout marketing mediums.
- Experience with Hubspot Sales and Marketing Modules with an ability to run campaigns and managing leads.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Adaptable to a fast-paced environment and changing priorities.
- Strong project management capabilities to drive multiple projects/priorities simultaneously.
- Strong organizational, time management, and customer relationship skills.
- Self-motivated with excellent interpersonal abilities.
- Willingness to travel as needed for company events and trainings.
+ Compensation and Benefits
- Competitive salary package, plus benefits $80,000-$100,000 OTE (USD70,000 - 85,000 base+ $10,000-15,000 annual performance bonus)
- Benefits: Health insurance, 401K plan, life insurance, long-term disability insurance, Paid Time Off
- Job-related training expenses
Work Location If located in Orlando, FL preferred: full-time, hybrid with periodic office visits as needed
Will consider remote located in Central or Eastern Time Zones in the United States
Work tools Company issued laptop and monthly $70 technology stipend
Travel requirements Might require domestic to travel occasionally for specific meetings or trainings
Professional growth Great opportunity for career advancement in various directions. Opportunity to work with a high-performance multidisciplinary team. Excellent work environment, results-oriented and people-oriented.
+ Workplace Policies and Agreements
- Professionalism, mindfulness, and a positive, customer-focused attitude
- Willingness to work in a strong team environment
- Ability to manage multiple client issues simultaneously and prioritize effectively
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