B2b Marketing Representative

Who we are

Lesaffre is a key global player in the fermentation of microorganisms (yeasts and bacteria) for baking, taste, healthcare and industrial biotechnology. This story began more than 170 years ago in northern France, and, thanks to our pioneer spirit and our innovative approach, we are constantly developing.

Lesaffre's global presence includes 11,000 employees from 96 nationalities and a 3-billion euro turnover. We work with customers, partners and researchers to develop essential nutrients and bio actives that strengthen human health, optimize animal well-being and improve plant nutrition.

Our Core Values: Passion, respect, trust, entrepreneurship, and humility

What we offer

• The opportunity to represent a passionate organization focused on innovation and sustainability
• A competitive 401K plan, affordable benefits starting on day 1 of employment, and 12 paid holidays
• The ability to utilize your experience and knowledge to make a real impact
• Opportunities for continuous growth within your role and across business units

What you bring to the table

As our B2B Marketing Representative, you'll have the opportunity to unleash your creativity and make a measurable impact across our Lesaffre B2B business. Equipped with a strategic mindset and passion for digital marketing, you'll execute campaigns that elevate our corporate brand, promote our industry-leading products and technologies, and drive engagement through innovative channels. But your role won't be confined to a rigid set of responsibilities - we encourage you to take the initiative, seek out new opportunities, and collaborate with the marketing team to integrate digital and social media in ways that support our strategic objectives.

Whether you're developing compelling content, launching targeted campaigns, or identifying emerging trends, you'll have the freedom to explore projects that ignite your interests and expand your skillset. Thriving in a dynamic, fast-paced environment, you'll work independently with a moderate level of supervision, meeting various deadlines with a keen eye for detail. Your ability to think creatively, execute flawlessly, and continuously learn will be instrumental in elevating Lesaffre's B2B presence and driving business growth. If you're ready to make your mark on the future of our marketing initiatives, we want you to join our team as a B2B Marketing Representative!

What you’ll do as a B2B Marketing Representative

• Manage the B2B website, including content, updates, and upgrades to maximize user experience and product/brand awareness. Work directly with IT, designers, agencies, and legal as needed
• Execute digital strategy and promotion campaigns for the B2B website, social media, digital media, trade media, and email. Explore new ways to engage digital platforms and reach target audiences. Collaborate with sales, technical, and marketing teams
• Develop new assets and shareable content to promote brands, support product launches, and assist the sales team with presentations, POS, videos, newsletters, and more
• Collaborate with sales, distributors, and customers to develop profitable trade marketing programs that support sales targets and increase product awareness
• Support trade shows with ideas, execution, and representation to promote products and engage visitors
• Track data/metrics, develop KPIs, and provide recommendations to improve campaign effectiveness. Engage with e-commerce operations and manage product photography/content
• Work closely with QA, regulatory, and technical teams to develop and maintain POS, labels, and packaging. Manage new marketing supplier creation
• Support the group with customer surveys and lead follow-up to obtain market information
• Perform other duties as assigned

Required qualifications:

• Bachelor’s degree in Marketing, Communications, Food Science, or a related field or equivalent experience required
• 2 or more years of relevant experience
• Advanced skills in MS office suite of products (Outlook, Word, Excel, and PowerPoint)
• Ability to travel 10% for meetings and trade shows

Preferred qualifications:

• Experience with Canva, Photoshop, Adobe Creative, Pardot Marketing Automation and SalesForce project management a plus
• Experience in the food industry is a plus
• Experience with formal/conversational Spanish is a plus

Lesaffre provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.