Book Club Startup Seeking Marketing Content Manager-- Remote

Book Club Startup Seeking Content Marketing Manager - Remote

Approximately 20-30 hours per week. $22.00 per hour.

Applications will only be considered through the Google Form

at bottom of posting.

About PBC Guru

PBC Guru is a startup based in Maryland, just outside Washington DC. Our company brings the idea of a traditional in-person book club into the 21st century with a combination of technology and human facilitation to create meaningful online communities around books. Our book clubs are virtual, asynchronous and scalable meaning that hundreds of people can participate from anywhere in the world at whatever time is convenient for them. We believe that regularly reading books is the single best way to improve people’s thinking, advance their careers and create a shared language among groups. We manage numerous different types of book clubs and other lifelong learning programs. You can learn more about us at , , and .

Marketing Content Manager Job Description:

The Marketing Content Manager will be part of the marketing team and is responsible for supporting the Marketing Manager with social media, online advertising, and content creation across our programs. The goal of the small but mighty marketing team is to drive qualified leads for the sales team and increase brand awareness in our target markets.

Responsibilities:

• Manage day-to- day content calendar for email marketing, social media and blog posts
• Collaborate with marketing team and cross-department teams on marketing content
• Write blog posts, social media content, and email campaigns
• Analyze performance results of all content and iterate as needed
• Create graphics for marketing content
• Manage online ads including: A/B testing with content and audiences, analyzing results, and iterating.
• Gather positive feedback from clients to create content pieces such as testimonials, case studies and thought leadership pieces
• Gathering information on possible marketing partnerships through outreach and meeting with potential partners
• Edit photos, logos and videos, as needed
• Assist with conference efforts, as needed
• Send email campaigns, as needed
• Write press releases and coordinate submissions to media

Qualifications:

• Bachelors degree
• 5 years or more experience with omni-channel marketing in the B2B space
• Creative writing skills with the ability to capture customer voice for different service lines
• Strong organizational skills and ability to manage multiple priorities
• Highly detail-oriented
• Aptitude for learning new programs and tools quickly and efficiently
• Experience working in a B2B environment
• Exceptional and professional communication skills, both written and verbal
• Demonstrated knowledge of business, sales and marketing
• Experience editing videos, or the ability and willingness to learn
• Adaptability and strong problem solving skills
• Ability to build rapport and collaborate with others within the company and externally
• Experience successfully working remote

Proficiencies Needed:

• Canva
• G-Suite
• Facebook
• Instagram
• Meta Business Suite/Ad Management
• LinkedIn and LinkedIn Advertising
• X
• BlueSky (familiarity preferred)
• TikTok (familiarity preferred)
• YouTube
• Writing long and short-form content for email campaigns, blog posts, and social media posts in the B2B space
• Managing or contributing to content calendars
• Pulling and synthesizing social media analytics for reporting

Preferred Skills:

• Working with content management on websites
• Understanding of SEO and GEO (AI) principles
• Experience with Google Analytics

Do Not Apply If:

• You are not able to stretch yourself for new challenges
• You dislike hard work
• Supporting a startup isn't exciting for you

Why Work For PBC Guru:

• Chance to work in a fast paced and fast growing startup where you can expect to learn quickly and be challenged daily
• Opportunity for significant responsibility supporting our first marketing manager
• Opportunity to shape the direction of our company brand and positioning
• Excellent growth and advancement opportunities
• Completely virtual team so you can work from anywhere
• Opportunity to travel regularly to interesting conferences in the corporate, education and library spaces (if desired)
• Paid Time Off
• Retirement savings with 4% company matching
• Flexible working hours
• Health insurance
• Free books

Before You Apply:

The job application requires a resume, cover letter, three references and answers to six short answer questions. You can continue on to view all of the questions but we recommend not starting your application until you have the required pieces or sufficient time to complete them because you cannot save an unfinished application. Applications will be accepted until January 31, 2025 but interviews and hires will be on a rolling basis so please apply as soon as possible.

How to Apply:

Please apply via our Google Form application here:

https://forms.gle/8TF5qVuPuRpkoVmA9

Applications will only be considered through the Google Form.

Job Type: Part-time

Pay: $22.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Remote