Brand Consulting - Senior Account Executive - Sports & Entertainment Partnerships
LOCATION
Los Angeles, CA (Flexible work schedule with three days per week on-site)
QUALIFICATIONS
Bachelor's Degree, 2-3 years of experience in sports partnership management, background in experiential/event planning, exceptional verbal and written communication skills, proficient in Excel & PowerPoint, and ability to manage multiple projects.
RESPONSIBILITIES
Support day-to-day account management, collaborate with cross-functional teams, maintain project trackers, aid in the development of marketing strategies, oversee creative development, manage budgets, and build strong client relationships.
INDUSTRY
Entertainment and Sports Agency
SHORT DESCRIPTION
The CAA Brand Consulting Senior Account Executive will manage and activate major sports and entertainment properties for a healthcare client, ensuring successful project execution and client satisfaction.
CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.
The Role
The CAA Brand Consulting Senior Account Executive will play a key role in one of our largest Brand Consulting clients, a healthcare company. The Senior Account Executive will support the day-to-day management and activation of marquee sports and entertainment properties in the brand’s portfolio. The candidate will interface day-to-day with the client and will work cross-functionally with internal/external vendors, partners, and agencies.
Responsibilities
- Serve as day-to-day account team support while establishing strong professional relationships with key personnel across assigned accounts and properties
- Work with cross-functional teams and external partners on all aspects of project management to ensure client expectations are met
- Support overall planning of campaigns, events, and activations, working with the internal account team, client team, and external agencies
- Maintain project trackers including timelines, ensuring team deliverables on submitted on schedule
- Aid in development & manage day-to-day execution of property-specific programs, contractual assets, promotions & experiential activations
- Leads strategic planning and execution of experiential/event activations and community programming around marquee partnership tentpoles/ programming in collaboration with experiential production teams
- Aid in the development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR and other channels come to life
- Assist with recommendation, negotiation, and management of talent deals
- Oversee & facilitate the creative development process of marketing materials, experiential assets, and event-related creative (includes briefing designers & obtaining internal & client approvals)
- Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights/Trends, etc.) to ensure goals and objectives are met
- Develop and deliver compelling written and verbal communications
- Create presentations for key meetings internally and externally
- Track activation budgets with accountability for reporting
- Develop relationships across CAA to find and promote new opportunities to the client
Requirements
- Bachelor’s Degree
- 2-3 years experience in sports partnership management
- Background in experiential/event planning
- Best-in-class client servicing and relationship-building
- Exceptional project management and prioritization skills
- Exceptional verbal and written communication skills
- Proficient in Excel & PowerPoint
- Exceptional attention to detail
- Ability to “think on one’s feet” in a fast-paced, agency environment
- Ability to balance and progress multiple projects and project components at one time, on tight timelines
- Solution-oriented
- Ability to travel and attend work events outside normal business hours on an as-needed basis (holidays, weekends, nights)
- Strong organizational skills
- Agency experience is highly preferred
- Healthcare, community/social impact, or non-profit experience is nice to have
Tailor Your Resume to Match this Job!
Share with Friends!