Brand Consulting - Senior Account Manager- Sports & Entertainment Partnerships
LOCATION
Based out of New York offices; onsite/in office Tuesday thru Thursday and remote Monday and Friday.
QUALIFICATIONS
BA or BS strongly preferred, 6-8+ years of relevant experience, exceptional verbal and written communication skills, project management expertise, strong negotiation skills, and proficiency in PowerPoint & Excel.
RESPONSIBILITIES
Manage day-to-day operations of entertainment partnerships, lead campaign and event planning, develop marketing materials, oversee budgets, manage internal teams, and execute high-end hospitality events for clients.
INDUSTRY
Entertainment and Sports Agency
SHORT DESCRIPTION
The CAA Brand Consulting Sr Account Manager will oversee client relations and creative executions for high-profile entertainment partnerships within the financial services sector, driving innovative event concepts and strategic marketing initiatives.
- Day to day management of existing entertainment partnerships including communication directly with properties, organization of project plans and asset tracking documents
- Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
- Aid in development & manage day to day execution of property-specific programs, contractual assets, promotions & experiential activations
- Aid in development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
- Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
- Work with CAA Data & Analytics to assist with development and execution of measurement evaluation annually
- Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
- Develop and deliver compelling written and verbal communications
- Create presentations for key meetings internally and externally
- Track activation budgets with accountability for reporting
- Develop relationships across CAA to find and promote new opportunities to client
- Lead, manage and inspire a team of direct and indirect team members
- Create presentations to “sell in” event concepts to client
- Estimate accurate budgets for event concepts, process invoices and reconcile budgets for each event
- Develop & manage detailed timelines, run of shows, inventory lists, and contact lists for each event
- Liaise with various vendors and partners for event services (i.e. content capture, A/V, transportation, catering, gifting, etc.)
- Prepare marketing and communication materials for event promotion
- Work with agency creative team to concept and produce creative materials for events (i.e. signage, collateral, social media graphics, etc.)
- Negotiate talent deals on behalf of client, including preparing deal memos, reviewing contracts, and working with client’s legal team through contract execution
- Travel to event locations for location scouting and event execution (events occur Nationwide, with 7 key markets)
- Concept and draft social media communications and graphics to promote individual events and overall program
- Regularly research and proactively identify potential future event concepts based on pop-culture and industry knowledge
- Build relationships with outside agency partners to keep a pulse on upcoming talent opportunities that may be relevant to the program
- Simultaneously plan, manage and execute multiple events at different life stages at the same time
- BA or BS strongly preferred
- 6-8+ years of relevant experience
- Ability to travel and be on site at events, outside normal business hours on an as needed basis
- Exceptional verbal and written communication skills
- Demonstrate highest level of critical thinking with focus on proactiveness and attention to detail
- Expertise in managing projects and budgets
- Excellent presentation skills
- Previous experience with managing and developing junior staff members
- Project management expertise
- Sustain relationships with clients and grow the business
- Understanding of the client’s industry and latest developments
- Strong negotiation skills
- Strong PowerPoint & Excel
- Ability to balance and progress multiple projects and project components at one time, on tight timelines
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