Brand Consulting - Vp, Sports & Entertainment Partnerships
LOCATION
Based out of the New York office; onsite/in-office Tuesday through Thursday and remote Monday and Friday.
QUALIFICATIONS
BA or BS preferred, 12-15+ years of relevant experience, strong market and industry knowledge, proven people management and leadership experience, strong negotiation skills, and advanced PowerPoint and Excel proficiency.
RESPONSIBILITIES
Develop strategic vision for sports partnerships, lead client interactions, manage day-to-day portfolios, negotiate deals, oversee marketing activation plans, collaborate with various team functions, manage junior staff, and drive business growth.
INDUSTRY
Entertainment and Sports Agency
SHORT DESCRIPTION
The CAA Brand Consulting VP will lead strategic vision and management for a financial services client, focusing on sports and entertainment partnerships, and oversee a team while driving business growth and client engagement.
- Develop and deliver overarching strategic vision based on brand objectives for existing sports and entertainment partnerships
- Identify solutions in the sports marketing partnership marketplace
- Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
- Act as a resource for the teams in trouble shooting and problem solving
- Oversee the team who will manage the day-to-day portfolio, ensuring continuity across properties and strategic, creative thinking
- Develop and deliver compelling written and verbal communications
- Negotiate new deals and existing partnership renewals, using analytics and industry knowledge to drive client strategy forward
- Oversee the development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life, working with internal account team, client team and external agencies
- Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation and ideate around ways to expand measurement
- Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
- Manage and train junior staff members
- Create presentations for key meetings internally and externally
- Build, maintain and play key role in driving year over year business and account growth
- BA or BS strongly preferred
- 12-15+ years of relevant experience
- Strong market and industry knowledge specific to marketing and sponsorship activation
- Thought leadership in brand strategy and partnerships
- Proven people management and leadership experience
- Strong fiscal approach with excellent budget management and forecasting skills
- Proven ability to drive strategic vision and business growth
- Sustain relationships with clients and grow incremental revenue streams
- Understanding of the client’s industry and latest developments
- Strong negotiation skills
- Strong PowerPoint & Excel
- Ability to balance and progress multiple projects and project components at one time, on tight timelines
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