Brand Director West Region, Venue Brand Management

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .

WHO ARE YOU?

A self-motivated, leads by example leader with the ability to empower, inspire, and guide a team that delivers results. Possesses innate leadership skills, takes initiative, and is motivated to support others while driving collaboration to achieve shared goals. Fosters a productive work environment and positive culture, is ready to passionately serve our team, our clients, and teammates cross-divisionally. Strategic, resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Brand Director will oversee 5 Senior Venue Brand Managers, and their respective multi-million-dollar strategic sponsorships, markets, venues, as well 10+ team members within the West Region. They will be involved in maximizing the value of client relationships and performance of these marketing programs, while providing senior level support and leadership to the Venue Brand Management Business Unit teams in the West Region and respective Regional Sales and National Brand Management team members with a focus on:

• Team Management

• Client Stewardship & Relationship Management

• Financial Management & Reporting

• Asset Management

• Event Management

• Innovation, Growth, & Leadership Development

The Venue Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO

Regional Clients:

• Lead management of collective West Region clients for approximately $25M revenue

• Manage financials including forecasting and profitability for West Region clients

• Review and edit relevant deal points and contracts for West Region client and actively work with all applicable departments to complete the contract process

• Ensure delivery of contractual agreements in West Region (for both regional and national sponsors) including planning, execution, measurement and reporting and proactively resolve any challenges with asset delivery

• Assist team in achieving ROI goals that will ensure maximum renewal opportunity

• Establish and grow relationships with key client contacts outside of the day-to-day relationships and attend key client meetings throughout the year as needed; and develop creative concepts and business development opportunities

• Oversee the development and delivery of regional program recaps in a timely manner with analytical business results and key insights to grow the business

• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

Leadership

• Strategically contribute as a senior leader of the Venue Brand Management team, in partnership with the Venue Brand Management Team’s East Region Brand Director, Onboarding and Training Director, and Staffing and Logistics Director

• Manage Senior Venue Brand Managers and Venue Brand Managers in the West Region with the goals of contributing to the achievement of divisional missions, team growth and development, fostering employee empowerment, and actively recognizing employee achievements at the forefront

• Develop and grow relationships with key Live Nation teams (Regional Sales, National Brand Management, Promotions, Legal, Finance, Venues, etc.) to ensure the desired program delivery and results for clients

• Manage forecasting and expenses for the Venue Brand Management team budget

• Fully understand the Live Nation inter-departmental ecosystem and work directly with all teams to understand and optimize fulfillment processes

• Support the Venue Brand Management team-wide development initiatives, with a proven ability to delegate and prioritize appropriately

• Additional responsibilities as requested from Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING

Background & Experience:

• 4+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies

• Must have brand management, leadership, and event experience; music industry experience a plus

• Experience with marketing programs that blend physical and digital components preferred

• Success working with cross-functional teams

• Knowledge of consumer and market research with ability to implement into decision-making and management

• Track record for developing and growing client relationships

Qualifications:

• Passion for excellence and executing high-profile marketing programs

• Superior project management skills including managing multiple projects simultaneously

• Respectful, clear, and effective communication skills; written, verbal, active listening via presentations

• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions

• Proven ability to work calmly and efficiently under pressure

• Deep curiosity about emerging marketing trends and ability to integrate into client programs

• Proficiency in Microsoft Office applications including Word, PowerPoint and Excel

• Experience with project and data management systems such as Salesforce, TRAK, and Asana, is a plus

• Strong passion for music, including knowledge of current/relevant artists and trends

• Ability to travel up to 20% of time or more annually, often nights and weekends and occasionally without significant advanced notice

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.