Brand Manager

Full Time • Boston, MA, United States of America

66,512 - 84,219 (Yearly) Added 2 weeks, 1 day ago

Summary

LOCATION

Hybrid, 1x a week on site in East Boston

QUALIFICATIONS

3-5 years of brand management experience, proficiency with market data sources (Nielsen, Circana, Numerator), CPG experience preferred, and proficiency in PowerPoint and Excel.

RESPONSIBILITIES

Accelerate profitable brand growth through innovation and marketing initiatives, manage portfolio and pricing strategies, develop advertising and promotions plans, lead consumer research, and create the annual brand plan and budget.

INDUSTRY

Consumer Packaged Goods (CPG)

SHORT DESCRIPTION

The Brand Manager is responsible for driving growth and equity of the brand through strategic marketing, innovation, and planning initiatives while managing a team and collaborating across departments.

Brand Manager

Reports To: Brand Director

Location: Hybrid, 1x a week on site in East Boston

The Mission:

This position is responsible for accelerating profitable growth of the assigned Brand, through marketing and communication initiatives that build equity alongside innovation initiatives that fuel growth.

Key Responsibilities:

Portfolio & Packaging

Build and execute against an innovation pipeline, generating ideas through trend, competitive and category analyses.
Analyze and actively manage portfolio mix, ensuring profitable growth while also covering all key consumer needs.
Manage projects through the development process, ensuring on time and on budget launches.
Analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches.

Pricing

Monitor competitive market pricing to ensure price competitiveness of owned portfolio.
Set strategy for pricing across all new items (eg line price, price premium, value offered, etc.)
Assess portfolio regularly, ensuring key price points are achieved across the portfolio to satisfy various consumer needs.

Communication, Advertising and Consumer Promotions

Analyze brand positioning and, in partnership with manager, develop and evolve brand strategy to win in the marketplace.
Develop and execute advertising and consumer promotions plans to build equity, awareness and trial.
Lead the development of communication materials and brand creative to build equity.

Analytics & Research

Monitor market trends, consumer trends and competitive activities. Synthesize findings and develop action plans as needed.
Lead all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing.
Provide standard reporting for owned brand, market/segment and competitive performance as needed.

Business Management & Planning

Develop the annual brand plan for owned brand, including multi-year innovation pipeline.
Develop and execute against annual budget – setting growth goals for sales and profit as well as setting plan for annual expenses.

Experience and Required Skills

3-5 years brand management experience
Proficient with market data sources such as Nielsen, Circana and Numerator
CPG experience preferred
Proficient with PowerPoint and Excel

Employment is contingent upon successful completion of a background check.

What we offer:

Unlimited paid time off
Paid holidays
401k with 4% company match
Health and dental insurance
Company provided short term disability insurance
Computer Stipend
Company-wide celebrations, including a summer offsite and holiday party
Cider allowance (how big is your fridge)

About Downeast Cider

We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 231 new teammates and 1.6 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like. We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.

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