Brand Manager

Full Time • Grand Rapids, MI, United States of America

nan - nan (Nan) Added 1 week, 4 days ago

Summary

LOCATION

Fast-growing, family-owned company in the small appliances industry.

QUALIFICATIONS

Bachelor's degree in Marketing or Business, 4-6 years of experience in consumer products, proven experience in consumer program development and cross-functional team leadership, strong analytical skills, and experience managing retailer assortment.

RESPONSIBILITIES

Develop and implement global product innovation and marketing strategies, manage merchandising and promotional programs, analyze sales data, lead category business reporting, communicate with all stakeholders, and execute tactical initiatives to meet profitability goals.

INDUSTRY

Consumer Products / Small Appliances

SHORT DESCRIPTION

The Brand Manager will drive the commercial plans for BISSELL's Wash business, overseeing product launches, marketing strategies, and maintaining business performance through consumer insights and competitive analysis.

Overview:

POSITION SUMMARY

The Brand Manager position is an exciting opportunity to join a fast-growing, family owned company that is a leader in the small appliances industry. The candidate will play a key role in the development and implementation of global product innovation and marketing strategy on one of BISSELL’s fast growing and strategically important businesses. The Brand Manager will be the category lead for our Wash business working closely with other departments to launch and commercialize new products and manage our current business. They will have the opportunity to be involved in consumer insights work, which is used to shape our go-to-market strategies, marketing communication and innovation. This role will experience the thrill driving the commercial plans for a fast growing business inclusive of channel management strategy, pricing and promotion planning and P&L management. This position requires strong analytical skills, experience managing retailer assortment and category business results for consumer products, and a BA/BS in marketing or related field of study. Candidates must demonstrate proven experience with consumer program development, line extension development and sales, as well as leadership of cross-functional teams.

Responsibilities:

Position Profile

In conjunction with category associate director and sales, develops line objectives and channel management and distribution strategies. Work with key accounts to develop and improve BISSELL product line in-store productivity, gross profit and assist in maximizing customer satisfaction.
Develops and manages appropriate merchandising, packaging, advertising, and promotional programs, with the assistance of the communications group and account managers.
Analyzes, tracks and measures sales and share data to identify insights to drive business performance.
Monitors, measures and optimizes promotional strategy to optimize topline growth and bottom-line results.
Leads category business reporting to align cross functional partners in business results and identify needs continuous optimization of in market plans.
Monitors competitive strategic and tactical activities. Develops appropriate strategies and/or new launches.
Ability to communicate effectively with top management, project team members, manufacturing units, and all other Associates.
Works closely with other team members of the product business unit team and other support groups to meet timelines and budget objectives
Is available for marketing and sales projects as needed.
Understand and be held accountable for all the category’s goals (including profitability). In conjunction with category associate director, develop and execute tactical initiatives and implement strategy to meet or exceed these goals.
Understand and assist in the annual plan and update development process.
May be required to perform other duties as assigned.

Qualifications:

REQUIRED CORE COMPETENCIES for PROFESSIONAL/TECHNICAL JOB FAMILY

Functional/Technical Expertise

Global Business Acumen
Self-Management
Learning Versatility
Delivers Results
Judgment and Decision Making
Managerial Courage
Continuous Improvement

REQUIRED EXPERIENCE/EDUCATION

Degree minimum: Bachelor’s degree

Specific concentration: Marketing or Business

Experience level: 4-6 years in consumer products

Experience in product development or customer marketing for consumer products

Proven experience with consumer program development, line extension development and sales

Experience leading cross-functional teams

Strong analytical skills with ability to visualize data to understand trends and tell stories