Brand Manager

Who We Are

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.

We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25%+ growth rates year-over-year for the last 6 years. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

How You Will Make An Impact

The Brand Manager of Marketing will lead and execute:

• Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas.
• Partner with Innovation Team to develop and execute 3–5-year NPD (New Product Development) strategy to support overall brand objectives.
• Serve as marketing project lead for product renovations including channel specific products, graphics updates, and cost savings initiatives.
• Manage and lead multiple cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups.
• Steward strategic planning and execution of retail marketing programs.
• Manage business analytics, forecasting and planning including monthly state of the business tracking and reporting.

What You Will Bring

• MBA with 2-4 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing.
• BS/BA with 5 years of experience in a similar or related role.
• Passion for pets and belief they deserve the best food on the planet.
• Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 5%, if needed.
• Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills.
• Self-starter and action-oriented mentality with the ability to manage multiple projects and thrive in a fast-paced working environment.
• Experience with business forecasting and developing a business case, strong analytical ability and financial acumen.
• Proven ability to assess and react to complex data points, distilling information down to actionable insights. Proficiency in Nielsen or IRI preferred.
• Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders.
• Strong project management skills, including identifying key milestones and delivering against deadlines.
• As of June 2025, our new headquarters in Bedminster will include a doggie daycare and grooming. Dogs welcome!

What We Offer

At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!

Our Commitment to a Diverse Workforce:

At Freshpet, we embrace and encourage our employees’ differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique.

Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well. Freshpet is an Equal Opportunity Employer.

Disclaimers

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.