Brand Manager

Summary

As the Marketing Brand Manager, you will be responsible for developing and implementing comprehensive brand marketing strategies to enhance brand awareness, drive customer engagement, and achieve business objectives. Working closely with our marketing staff, and our expert teams in applied ocean sciences, engineering, and operations, you will develop, materials and tools needed to establish and elevate ThayerMahan’s brand presence through traditional marketing and business presentations. You will work closely with the Marketing team to ensure brand consistency across all channels, while leveraging insight, innovation, and creativity to develop strategic initiatives that will differentiate us in the market and drive sustainable growth.

Overview

Have a passion for technology, innovation, and the ocean? Want to work at the exciting nexus of critical maritime security missions and green offshore renewable energy? We’re looking for sharp talent with solid experience in content creation, brand strategy, and campaign management to help us continue to grow as a leader in deployable autonomous maritime systems for government and commercial customers.

You’ll use your skills in developing business presentations and traditional marketing materials in a work environment that’s fast-paced, collaborative, and on the cutting edge of maritime technology. We are looking for a passionate Brand Manager to join our growing Marketing team to focus efforts on print, broadcast, and direct mail content development, as well as leveraging membership networks, build tradeshow materials, PowerPoint decks, and collateral such as one-pagers and business cards.

This position is located in Groton, CT / Hybrid - 3 days/week

Responsibilities

The successful applicant must have experience in the following:

• Development of tools and resources for successful salesforce activation.
• Identifying and creating strategies that support customer acquisition goals.
• Supporting the execution of annual brand plans, including marketing campaigns, new product launches, promotional plans, and distribution opportunities.
• Ensuring brand initiatives and implementation plans are being followed.
• Collaboration to create compelling and relevant content that resonates with target audiences and reinforces brand messaging and values.

Qualifications

2-5 years of experience in brand management, marketing, or similar field, in addition to:

• Bachelor’s degree or comparable work experience in Marketing, Business, Communications, or relevant field.
• Takes initiative and demonstrates leadership and teamwork.
• Strong work ethic, excellent team player, and positive “can do” attitude.
• Proactively seeks additional opportunities to learn and expand knowledge.
• Strong interpersonal and communication skills.
• Excelling understanding of brand development.
• Familiarity with Canva and similar systems
• Proficiency in Microsoft Windows, Microsoft Word, Excel, and PowerPoint

Company Description:

ThayerMahan designs, builds, deploys, and operates autonomous sensing systems. In the defense market, our technology and operational approach enables effective and efficient maritime domain awareness in support of naval undersea warfare, homeland security, and protection of borders, natural resources, and undersea infrastructure. In the commercial market, we support sustainable US Offshore Wind development through acoustic monitoring and noise mitigation to protect endangered marine species.

ThayerMahan is an international, ISO 9001:2015, ISO 45001:2018, and ISNetworld Certified company with experience in the Federal, military, and commercial marketplaces. We received the HIRE Vets Medallion and the regional Chamber of Commerce Industry Innovator Award.

Why Work Here?

ThayerMahan is an exciting and special place to work. Our team employs the latest software, equipment, sensors, and platforms across an array of applications and programs. Collaboration, camaraderie, innovation, and respect are at the core of our culture and are reflected in everything we do. ThayerMahan team is a diverse and talented group of engineers, experienced operators, expert technicians, and senior researchers blended into a mission oriented, focused ecosystem of innovation.

ThayerMahan is an Equal Opportunity Employer and doesn’t discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status, or other non-merit factor.