Brand Manager

About COUP

COUP is a rebellious champagne brand reimagining what it means to celebrate. We craft bold experiences for those who reject tradition and live life on their own terms. COUP stands for authenticity, disruptive design, and a refusal to settle for the ordinary. As we continue to grow, we’re searching for a Brand Manager who shares our appetite for shaking things up.

Position Overview

We’re seeking a Brand Manager to ensure COUP’s provocative spirit shines through every touchpoint—from our website, to email campaigns, social media, and the unboxing experience. You’ll share our vision and steer our brand identity, making sure our messaging and imagery stay consistent, edgy, and true to our ethos. Your experience in producing and executing messaging and content will be key as you source and manage freelance designers, photographers, videographers, and copywriters.

Responsibilities

• Brand Consistency- Manage a cohesive brand image, content and tone of voice across all customer-facing channels, including social, website, email, print, and packaging.- Be the voice of authority when it comes to our brand pillars and personality

• Creative Direction- Make COUP’s bold essence comes alive in messaging and visuals. - Take the lead in visual direction for all e-commerce content, ensuring that product photography and videos authentically represent the brand and appeal to target audiences.

• Content Management

Content Strategy: Develop and execute comprehensive content marketing strategies that align with our product pillar goals. Ensure content is consistent with brand messaging and drives engagement and conversions.

Content Creation: Produce high quality lifestyle photos and videos for our website, social media and newsletters to help drive brand awareness and engagement. Source and manage creative professionals (designers, copywriters, photographers, videographers), ensuring their work aligns with COUP’s brand standards.

Content Calendar: Develop and manage a content calendar to ensure timely delivery of content and alignment with key marketing initiatives and product launches

Content Updating: Consistently update content on our social media channels, e-commerce platform (Shopify), with captivating descriptions and high-quality images that encapsulate our brand’s unique style and character.

Content Organization: Organize, tag, and manage all content on our content management software platform.

Content Performance: Monitor and report on content performance metrics on our social channels to continually improve on engagement

• Brand Engagement

Engage actively with the community through social media, live events, and user-generated content to foster a brand culture that encourages interaction and cultivates loyalty.

Create initiatives to build relationships with lifestyle influencers and brand ambassadors to amplify reach and enhance brand credibility.

Create and produce PR events to generate high levels of brand engagement.

Utilize customer feedback and social listening to create new marketing strategies and campaigns.

Required Qualifications

• 5+ years of consumer product experience actively managing boutique lifestyle brand strategy, creativity, content, and engagement.

• Proven experience in leadership, creative direction and content management of a lifestyle brand, with demonstrated ability to define and uphold brand guidelines, ensuring consistency and high levels of engagement. We're looking for someone who will take a leadership role. Make COUP come to life with your vision by producing lifestyle visuals and storytelling.

• Strong leadership skills in managing creative talent and overseeing multiple projects simultaneously.

• Excellent communication and organizational skills—able to translate high-level brand vision into tangible creative briefs.

• A decisive yet collaborative approach, with a flair for pushing boundaries in design and storytelling.

• Strong personality and energy to authentically represent COUP and engage with partners and customers.

• Highly self motivated and passionate for building brands

• Personality, style, and attitude that is in sync with what COUP stands for.

How to Apply

Please submit your resume, a brief cover letter detailing your experience with lifestyle brand management, and a portfolio that highlights relevant work. We’re excited to see how you might push COUP further in rewriting the rules of celebration.

Join COUP

If you love challenging the status quo and breathing life into audacious ideas, we’d love to hear from you.

Job Type: Part-time

Pay: $40.00 - $65.00 per hour

Expected hours: 15 – 20 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What challenger, lifestyle brand do you admire for standing out in a cluttered market, and why?
• In your experience, what does it take to stand out in a crowded luxury or premium market?

Application Question(s):

• What challenger, lifestyle brand do you admire for standing out in a cluttered market, and why?
• In your experience, what does it take to stand out in a crowded luxury or premium market?

Location:

• New York, NY (New York County) (Required)

Work Location: Remote