Brand Manager

BRAND MANAGER

An energetic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand’s reputation, improve customer experience, and drive growth. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require multi-tasking effectively, offering quick and accurate insights and advice, and provide creative input to help build, promote, and enhance the assigned brand/s.

ESSENTIAL FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA):

• Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.
• Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision.
• Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
• Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.
• Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives.
• Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business.
• Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.
• Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities.
• Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions.
• Media Management (Media planning, execution & evaluation): Inform and manage the media strategy and plans according to the campaign objectives, planning guidelines, and brand objectives. Monitor and evaluate the performance of media plans for future application of learning.

• Administration & Reports: Prepare individual, department's, team's plans, objectives, key results and activities (OKR). Prepare management and adhoc reports.

JOB SPECIFICATIONS

• Education and Experience
• • At least 4 years progressive experience in Brand Management or in Creative, Media or Digital Agency.
  • At least College Degree or related courses in Business, Management, Marketing Management, or related college degree and/or equivalent combination of education & experience.
  • Demonstrated experience in leading and managing marketing people/team preferably in food service or retail industry.

ESSENTIAL SKILLS & TRAITS

• Technical Competencies

1. Brand Equity Management

2. Consumer Insighting

3. Category Strategy and Portfolio Management

4. Media Management

5. Research Planning, Analysis and Application

Core Competencies: C.A.M.P. requirements

• Essential Traits

1. Takes Initiative

2. Persistent

3. Wants Challenge

4. Analytical

5. Balance of Authoritative and Collaborative

6. Effective Enforcing

7. Enlists Cooperation

8. Finance/Business

9. Numerical

10. Wants to Lead

11. Planning & Organizing

12. Interpersonal Skills

13. People Orientation

14. Presentation Skills

15. Negotiation Skills

16. Project Management

17. Coaching, training and development of people

• Behavioral Attributes (live the core values of the organization):

OTHER QUALIFICATIONS

• Computer Literacy: Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)
• Physical Effort/Requirements: While performing the duties of this job, the employee will:
• • Sit for the majority of their scheduled work shift.
  • Lift, reach, pull, push, grasp and use hands frequently.
  • Bend and/or squat down rarely on scheduled shift.
  • Climb, stoop and/or kneel rarely.
  • Need to see well enough to read/compose email, reports and use the computer and be proactive to customers’ needs.
  • Need to speak and hear well enough to receive instructions and communicate with employees and customers.
  • Occasionally be required to work irregular hours to attend meetings and coordinate with agency partners and/or colleagues in other time zones (i.e. Philippines, etc.) as well as varying work shifts to support new store openings (as assigned).
• Work Environment: While performing the duties of this job, the employee is exposed to:
• • Office environment on a regular basis: sedentary work, long sitting when in the office, standing & walking regularly, working with internal & external people.
  • Kitchen equipment when in the stores or R&D laboratory/kitchen, occasionally.
  • Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory, occasionally.
  • Cleaning chemicals when in the stores, occasionally.
  • Possible cuts and burns when in the store, kitchen, laboratory, occasionally.
  • Moderate noise level in work environment, usually.
  • Wet and slippery floors when in the store, kitchen or laboratory, occasionally.
  • Tensions and pressures may arise in meeting deadlines and goals.