Brand Manager

About Us:

Trilliant Food and Nutrition, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility that has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market, and innovation.

Horseshoe Beverage Company, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.

The teams at Trilliant and Horseshoe come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Diversity and Inclusion at Trilliant and Horseshoe:

We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:

The Brand Manager will support the Director of Brand/Growth in executing brand strategies and initiatives. To drive growth and development for our brands, this individual must ensure alignment with organizational objectives and maintain a consumer-first approach. The ideal candidate will be proactive, collaborative, and passionate about brand management and consumer insights.

Responsibilities:

Brand Strategy and Execution:

• Assist and collaborate in the development and implementation of brand strategies to achieve organizational goals.
• Drive the execution of marketing objectives, strategies, and tactics to drive growth.
• Develop Brand, Product and Activation Architectures, as well as Marketing Plan and Strategy documentation.

Brand Activation and Communications:

• Collaborate with cross-functional teams, particularly the Director of Creative Services and Marketing Communications Associate, and agencies to ensure consistent and effective brand communication across all channels.
• Develop and manage promotional and advertising programs to maximize brand visibility and engagement.

Product Portfolio Management:

• Assist in the ongoing evaluation and optimization of the branded product portfolio including innovation, renovation and productivity/margin enhancement.
• Support the development and launch of new products, ensuring alignment with brand strategies.

Budget & P&L Management:

• Own margin delivery for accountable product lines.
• Support the Director and team in managing brand budgets and P&L; diligently embrace the mindset of P&L owner and steward.
• Optimize marketing spend to achieve maximum return on investment.

Sales Collaboration:

• Work closely with Sales to support the execution of revenue growth strategies.
• Assist in the development of sell-in strategies and sales materials to drive growth.

Marketing Performance Measurement and Evaluation:

• Track and analyze brand performance metrics to inform future strategies and actions. (e.g. brand health tracking; marketing mix modeling)
• Provide regular reports on brand performance and marketing activities.

Consumer Insights and Market Research:

• Conduct qualitative and quantitative consumer research to inform marketing strategies and product development.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.

For you to be successful in this role…you must be…

• A consumer first: The consumer guides our decision-making process. We solve for their needs through our customers. It all begins with them.
• An owner: The performance of the brand management starts with you; however, you also influence the organization. One individual’s actions can shape or make change across the organization.
• A farmer: We are building for the future. It takes hard work and a humble attitude. Start small, plant ideas, anticipate change, adapt, and grow to harvest success in the future.
• A teammate: We want to go far, not “just” fast. To go far, we must go together.
• An entrepreneur: Embrace risk and be willing to fail. The greatest ideas often come from learning from failures.
• Persistent: If we are moving fast, taking calculated risks, and striving for excellence, we will face adversity. You must be able to get back up and persist.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree in business preferred.
• At least 3 years of experience in brand management, marketing, or a related role for a consumer packaged goods company (ideally, food or beverage).
• Brand, product, and P&L management skills and experience.
• Ability to collaborate and lead cross-functional teams.
• Strong analytical and research skills.
• Excellent communication and collaboration abilities.
• Creative thinking and problem-solving skills.
• Proficiency in marketing tools and software.
• Ability to manage multiple projects and priorities simultaneously.

Hours, Location and Pay:

We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works out of our Little Chute, WI facility standard business hours Monday – Friday.

Physical and Mental Demands:

• While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
• Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
• Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:

At Trilliant and Horseshoe, safety is every employee’s first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
• Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
• Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
• Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
• EEO/AA including Vets and Disabled
• If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
• Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
• The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.