Brand Manager

Position: Brand Manager

About Us:
Be part of a growth-focused team at one of New Bedford’s largest privately held companies. We pride ourselves on offering competitive salaries well above the local averages, comprehensive benefits, and a clear pathway for advancement. With over a decade of experience, we’ve built a strong foundation that offers outstanding stability and strong opportunities for career growth.

At CVG, we’re not just a fitness apparel brand – we’re a thriving community built on positivity, empowerment, and connection. With a passionate customer base and an engaged online community, we’re on a mission to inspire strength, confidence, and authenticity.

We’re looking for a Brand Manager who can bridge the gap between strategy and community engagement. In this role, you’ll ensure CVG’s brand remains cohesive and impactful while fostering meaningful relationships with our audience. If you have an outgoing personality with a knack for creative thinking and cultivating vibrant communities - this role is for you!

About the Role:
The Brand Manager will oversee CVG’s brand strategy, ensuring consistent execution across all online social platforms, while maintaining a strong focus on engaging and nurturing our community. You’ll collaborate cross-functionally to ensure the brand resonates with customers, empowers our community, and drives business growth.

Key Responsibilities:

What We’re Looking For:

• Experience: 1+ years in brand management, marketing, or community engagement.
• Community Focus: A passion for fostering connections, understanding customer needs, and building strong, loyal communities.
• Strategic Thinker: Ability to craft and implement branding strategies that resonate with target audiences and drive engagement.
• Camera-Friendly: Comfortable being in photos and videos.
• Organized & Detail-Oriented: Exceptional multitasking skills with a focus on delivering high-quality work across multiple projects.
• Excellent Communicator: Strong verbal and written communication skills with an ability to connect authentically across all platforms.
• Dynamic Worker: Thrives in a fast-paced environment and embraces variety, preferring new challenges over repetitive tasks.
• Creative & Collaborative: A team player who thrives in an environment where priorities shift and new challenges arise daily, and works well with cross-functional teams. Has a creative mindset and enjoys seeing a project through completion.

Skills and Qualifications:

• Proficiency in major social media platforms for business (Facebook, Instagram, YouTube, TikTok, etc.).
• Ability to implement social media strategies and content with our community.
• Passionate about our company, values, and message.
• Expert with spreadsheets, information tracking, project management tools, and calendars.
• Experience with Photoshop, Canva, Lightroom, Capcut, and/or Premiere Pro or other photo/video editing tools.
• Deep understanding of company brand, voice, and products.
• Excellent communication skills; both written and verbal.
• Positive energy and teamwork.
• Strong work ethic, organizational skills, and attention to detail.
• Ability to lift up to 50lbs.
• Strong time management skills with a focus on delivering high-quality work within set timelines.
• Demonstrated ability to prioritize tasks and meet project deadlines effectively in a fast paced environment.

Join the CVG squad and help us build a stronger, more connected community every day!

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