Brand Manager (Eu/Uk-Based, Globally Operating)

Responsibilities

• [Brand Vision and Market Expertise]
• Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
• Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.

• 
  [Comprehensive Go-to-Market Plan Development]
• Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
• Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
• Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.

• 
  [Key Promotions Mix and Digital Marketing Management]
• Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
• Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.

• 
  [Strategic Leadership]
• Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
• Support Brand Director and/or Senior Brand Manager ensuring the financial success of the brand while meeting profitability goals.

• 
  [Creative and Marketing Campaign Execution]
• Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
• Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.

• 
  [Community Insight and Partner Engagement]
• Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
• Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
• Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
• Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.

• 
  [Cross-functional Coordination]
• Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
• Oversee merchandise and promotional item creation to support brand visibility and player engagement.

Qualifications

• Experience in video game community and social media management.
• Must be a passionate gamer who is highly conscientious.
• Deep understanding of brand communications, social, and gaming ecosystem
• Analytical skills to track community and social media metrics.
• Experience in community moderation in gamer community platforms including Discord, Reddit, etc.
• Exceptional oral, written, interpersonal communication and content creation skills.
• Willingness to collaborate with cross functional teams from different time zone.
• Proven experience in content creation and marketing, with a minimum of 5 years in a marketing role.

Preferred Qualifications

• Experience in AAA PC/Console community management.
• Experience in streaming, developing and executing developer diaries.
• Hardcore Soulslike action RPG fan
• Work experience in JRPG/Anime style games.
• Experience in collaborating among different time zones (Korea, US, EU)
• Strong understanding of YouTube algorithms, SEO, and tactics for channel growth
• Creative mindset with the ability to generate innovative ideas for content and community engagement.

Education

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).