Brand Manager: Isva

Job Title

Brand Manager: iSVA

The Organization

We are Blue Learning, a Charter Management Organization that supports the top Charter Districts in

the nation by providing hope to students, families, and communities. As a CMO, we take care of the

operational aspects of the organization, so the District can focus on the education of their students.

We are an integral part of impacting the lives of 22,000+ students across 80+ campuses.

Department

Blue Learning, Marketing

Job Location

In-house, Lewisville. TX

Full-Time/Part-Time

Full-Time

Salary Information

Salary commensurate with experience

Wage/Hour Status

Non Exempt

Reports to

Director of Marketing

Position Overview

We are seeking a dynamic and creative Brand Manager for our iSchool Virtual Academy brand, with a passion for the education sector to lead brand development and positioning efforts. Working in brand management at ResponsiveEd means being more than just a marketer, it means being a total

business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our iSchool Virtual Academy Brand Manager will work regularly across functions to identify parent, student, and school insights and implement marketing tactics that will continue to push the brand forward.

Minimum Qualifications

● Education: Bachelor's Degree Required: Major in Business, Marketing Preferred

● 4-7 years of experience in consumer or brand marketing

● Demonstrated strong facilitation skills and ability to identify common ground amongst

individuals with divergent opinions and perspectives

● Strong understanding of branding principles and integrated marketing strategies.

● Proven ability to develop and execute multi-channel marketing campaigns.

● Proficiency in analytics and CRM tools (e.g., Google Analytics, HubSpot)

● Exceptional communication and storytelling skills.

Preferred Qualifications

● MBA in Marketing

● Experience working with educational institutions or EdTech companies.

● Knowledge of trends and challenges in the education industry.

● Familiarity with marketing automation platforms and CRM tools.

Key Responsibilities

● Develop and execute comprehensive iSchool Virtual Academy school brand strategies to

increase brand awareness and market share.

● Ensure iSchool Virtual Academy brand consistency across all marketing and communication

channels.

● Work with cross-functional teams (marketing, enrollment, creative, finance, operations,

agencies) to support enrollment windows, regular communication, and the execution of the

iSchool Virtual Academy brand plan.

● Analyze and interpret market trends, syndicated data, and consumer research to track iSchool

Virtual Academy brand performance and inform better marketing decisions.

● Ensure that the advertising agencies are on-brand and ensure attrition is tracked

● Track and manage the iSchool Virtual Academy marketing budget to ensure the company

meets its annual business plan goals.

● Excellent analytical and project management skills. Must be able to analyze business data,

determine solutions, make recommendations, and carry out actions in an effective manner

● Build annual iSchool Virtual Academy marketing calendar for national and local campaigns;

support the development and drive the execution of campaigns.

● Plan and execute integrated iSchool Virtual Academy marketing campaigns, including digital,

social, print, and broadcast media.

● Provide guidance and support to internal teams and external partners on iSchool Virtual Academy brand-related matters.

● Conduct regular audits of iSchool Virtual Academy brand touchpoints to ensure consistency and quality.

● Track and analyze iSchool Virtual Academy brand performance metrics and KPIs.

● Prepare regular reports on iSchool Virtual Academy brand health and campaign effectiveness.

● Perform additional duties as assigned by management.

Physical Requirements

Carrying, Climbing, Crawling, Driving, Kneeling, Lifting up to 25 pounds, Pulling, Pushing, Reaching,

Sitting, Squatting, Stooping, Bending, Twisting, Walking, Grasping, Talk or Hearing.

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable

individuals with disabilities to perform essential functions. Blue Learning considers applicants for all

positions without regard to race, color, national origin, age, religion, sex, marital status, veteran or

military status, disability, or any other legally protected status. ResponsiveEd is an Equal Opportunity

Employer. Occasional national travel: occasional prolonged and irregular hours.

Job Type: Full-time

Pay: $85,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Lewisville, TX 75057 (Required)

Ability to Relocate:

• Lewisville, TX 75057: Relocate before starting work (Required)

Work Location: In person