Brand Marketing Associate

Full Time • Fairfield, NJ, United States of America

nan - nan (Yearly) Added 1 week, 4 days ago

Summary

LOCATION

Not specified; travel may be required between locations.

QUALIFICATIONS

College education or equivalent insurance experience, strong understanding of social media platforms and content creation tools, excellent written and verbal communication skills, and a positive team player attitude.

RESPONSIBILITIES

Manage and execute marketing and social media strategies, create and curate content, engage with online communities, analyze social media performance, develop insurance proposals, and support campaigns.

INDUSTRY

Insurance Brokerage

SHORT DESCRIPTION

The Brand Marketing Associate will manage marketing and social media strategies for Allegiance Insurance Brokers, create engaging content, and analyze performance to drive growth and engagement.

Benefits:

401(k) matching
Competitive salary
Health insurance
Opportunity for advancement
Paid time off
Training & development

JOB SUMMARY:
The Brand Marketing Associate will be responsible for managing and executing all marketing, advertising, and social media strategies for Allegiance Insurance Brokers its owners, and its affiliate companies. This role involves creating content, engaging with online communities, analyzing social media performance, and ensuring brand consistency across platforms. You’ll work closely with the team to support campaigns and initiatives that drive growth and increase engagement for companies and sales teams.

PRIMARY RESPONSIBILITIES AND DUTIES:

Develop and implement social media strategies to align with company goals and marketing objectives.
Create, curate, and schedule engaging content for platforms including Facebook, Instagram, LinkedIn, TikTok, etc.
Monitor and respond to comments, messages, and reviews across all social media platforms.
Analyze social media performance, track KPIs, and provide insights to optimize strategies.
Collaborate with the team to support campaigns, promotions, and events.
Stay up to date with social media trends, best practices, and emerging platforms to keep our strategies innovative.
Assist in creating and maintaining a content calendar.
Manage AMS360 and Agency Zoom to ensure all customer marketing is accurate
File and maintain customer insurance files. This information is personal and confidential.
Identifies and develops insurance prospects and appropriate markets.
Creates and maintains client or prospect lists for new and cross-sell opportunities.
Creates insurance proposals; makes sales presentations to prospective and binds policies with existing clients on new and renewal business with producers.
Help grow and engage our online community and build relationships.
Process and review insurance documentation and ensure all documents are complete.
Manage paid social media advertising campaigns.
Serve as a backup for other jobs as necessary.
Travel may be required between locations

PERSONAL AND ORGANIZATIONAL DEVELOPMENT:

Participate in sales meetings.
Identify training needs with assistance from managers. Develop a personal improvement plan and take responsibility for learning and improving technical and sales skills regularly.
Read and interpret all marketing and technical manuals and insurance information from carriers, vendors, publishers, etc.

KNOWLEDGE, SKILLS, AND ABILITIES:

College education or equivalent insurance experience.
Ability to communicate verbally and in writing with others, to explain complex issues, to receive and interpret complex information, and to respond appropriately.
Proven ability to create compelling and creative content.
Strong understanding of social media platforms, algorithms, and trends.
Understanding of content creation tools (e.g., Canva, Adobe Illustrator).
Excellent written and verbal communication skills.
Strong attention to detail and ability to work in a fast-paced environment.
Team player with a positive attitude and willingness to learn.
Ability to understand written and oral communication and to interpret abstract information.
Ability to utilize computer programs and understand functionality.
Ability to process written and other materials visually.