Brand Marketing Coordinator

About Us:

At Fairtrade America you will work with companies, shoppers and campaigners to create a more equitable trading system for and with the producers growing products like coffee, cocoa and bananas. Fairtrade America is the US branch of the social impact organization behind the Fairtrade Mark. This product label shows shoppers that farmers and workers in the regions we work (Latin America and the Caribbean, Africa and the Middle East, and Asia and Asia Pacific) are getting a fairer deal.

We envision a world in which justice and sustainable development are interwoven with trade and business - one where every person can have a decent life. Fairness, integrity and transparency are core to everything we do at Fairtrade. Fairtrade is a global movement that includes over 2 million farmers, 2,500+ businesses and millions of shoppers in over 100 countries. By working together, we can create a more equitable world.

Job Purpose:

The Brand Marketing Coordinator excels at building relationships, finding collaboration opportunities and implementing high quality partnership marketing and communications. Knowing that the vast majority of consumers will find out about Fairtrade by seeing the certification on a product, this role has the unique opportunity to support and inspire brand partners and retailers in celebrating their Fairtrade commitments and telling their sourcing stories with intentionality and authenticity to consumers. The Brand Marketing Coordinator plays a key role in the logistics and galvanization of partners around Fairtrade Month and other campaigns to expand audience and reach. This community builder cultivates a strong connection with and between brands to educate, inform and amplify the impact of Fairtrade.

Reports To: Senior Manager of Marketing & Communications

Duties & Responsibilities:

Support brands in talking about Fairtrade with their shoppers - approximately 50% of your time

• Write or design custom and templated content for our current clients to spread the word about Fairtrade to their audiences (mainly shoppers) - one of the best channels through which we raise awareness about Fairtrade.
• Build and implement a learning agenda to support brands in accurately making Fairtrade claims and joyfully celebrating their certification.
• Contribute and coordinate brand and product content for Fairtrade channels including FairtradeAmerica.org, Fairtrade's Product Finder, Instagram, Facebook and LinkedIn.
• Nurture and continuously educate Fairtrade's brand community through regular engagements, newsletters and in-person events.
• Coordinate brand launches and special highlights from content creation to team coordination.

Innovative partnership based marketing - approximately 20% of your time

• Help Fairtrade meet consumers where they are by building and stewarding a robust network of organic and paid collaborators to highlight Fairtrade's impact and create actionable pathways to participation (like choosing specific Fairtrade products!).
• Cultivate and maximize our Friends of Fairtrade community (a group of creators that are avid champions of our work).
• Coordinate and manage product drops and mailings.

Campaign and event support - approximately 20% of your time

• Provide critical logistical support to campaigns and events large and small, such as highlighted days/holidays, collaborations with brands and retailers, etc.
• Creatively engage clients, retailers and other supply chain members to broaden campaign reach.
• Event support and engagement, including promotion, logistics, vendor management, booth staffing, shipping and supply management and onsite support as needed.

Local and Global Collaboration - approximately 10% of your time

• Learn from and collaborate with global counterparts, finding opportunities to increase efficiency and reach.
• Assist with marketing and commercial partnerships initiatives as needed like annual planning, commissioning and ordering collateral, drafting outreach language, updating the customer relationship management (CRM) platform, Pardot (email software) data management, copywriting, website and digital support, email creation, video creation, etc.
• Design graphics, materials, training and educational tools, etc. as required.
• Report on organizational metrics that indicate how well Fairtrade America is achieving its strategic goals and objectives.

If you were here right now, you might be working on projects like the following:

• Planning sprints with Brand, Impact and Communications team members, reflecting on 2024 and charting a path for 2025.
• Conducting initial research for 2025 Fairtrade Month campaign including target cities, retailers to host murals, city permitting restrictions and local artists.
• Building an updated communications toolkit for brand partners.

Location:

This position is based at Fairtrade America's headquarters in Washington, DC with a 2-day/week in-office hybrid model. While location in the DC metropolitan area is preferred, remote candidates that maintain eastern time zone working hours will be considered.

Basic Qualifications:

• A bachelor's degree plus a minimum of three years of relevant experience or, if the candidate doesn't hold a bachelor's degree, an additional four years of experience.
• Excellent writing, presentation, and communication skills.
• Strong organizational and time management skills, with a proven ability to manage multiple competing priorities and keep track of many details.
• Cross-cultural communication experience.
• Experience in customer service, account management or client services.
• Knowledge of digital communications.
• Ability to work during off-hours as needed for time-sensitive opportunities.
• Willingness to travel (international and domestic) up to 15% of the time.

Preferred Qualifications:

• Event management experience.
• Experience working with or for consumer packaged good companies or retailers.
• Flexible, creative team player able to quickly adapt and adjust work to resolve pressing issues.
• Familiar with Microsoft Office, SharePoint, customer relationship management platforms like Salesforce, email software like Pardot, and project management software like Trello.
• Working knowledge of design software (Canva, Adobe InDesign, Illustrator, Photoshop).
• Knowledge and commitment to Fairtrade and social justice issues.

What We Offer:
Fairtrade America offers a dynamic and engaging work environment and a competitive salary and benefits program, including:

• Generous time off, including vacation, sick leave, paid volunteer time, 12 paid holidays, and employees receive full pay when the office is closed during the last week of the year.
• Comprehensive health care for you and your family through medical, dental, and vision insurance.
• For emergencies and financial security, life, long and short-term disability, and accidental death and dismemberment insurance, plus an employee assistance program.
• 401k plan with employer matched contributions to help you save for retirement.
• Flexible spending and transit reimbursement programs offering pre-tax savings for qualified health care, dependent care and transportation expenses.
• Paid parental leave for three months, plus additional flexible options for six months.
• Telecommuting and flexible work schedules available.
• Wellness benefits, including access to an on-site fitness center and reimbursement for wellness programs and activities such as wellness memberships, yoga classes, meditation, and more.
• Mission-driven, passionate, and welcoming colleagues who learn from each other and enjoy working together.
• Professional development program designed and funded to support your career goals.

Salary: $55,000 – $65,000 per year