Brand Marketing Manager

Key Responsibilities:

Guest Experience Activation:

• Develop and execute strategies to elevate elements of the guest journey.

• Oversee pilots and activations for service programs, OS&E initiatives, and technology tools.

Brand Standards and Lifecycle Management:

• Write and maintain detailed brand standards to ensure consistency across the portfolio.

• Provide lifecycle support for guest experience programs, from concept to implementation and beyond.

Performance Measurement and Reporting:

• Monitor guest satisfaction through platforms such as Medallia and JD Power.

• Analyze guest feedback, share reporting, and make actionable recommendations to enhance experiences and drive brand performance.

Project Management:

• Lead or support project management efforts for guest journey activations and quality assurance program execution.

• Manage logistics planning and execution for brand-related initiatives.

Cross-Functional Collaboration:

• Partner with internal teams and external stakeholders to ensure alignment across brand initiatives.

• Act as a key liaison with franchise and managed operations teams to support and ensure the successful rollout of brand programs.

Qualifications & Skills:

• To be considered, direct experience in the hotel/hospitality industry, with a brand, franchise or multi-property management company, in a corporate environment, is required.

• Minimum 5+ years of experience in brand management, hospitality operations, or guest experience design, with a focus on multi-brand portfolios or similar environments.

• College degree with a concentration in brand management, brand marketing, hospitality or related field preferred

• Proven experience as a brand business leader (E.g. specialist or brand manager) with P&L and project launch responsibility for brand initiatives or programs, within a guest experience, brand, procurement, program management or strategy team

• Must be able to manage multiple projects at once, with proven examples and experiences of complex project management efforts

• Proficiency in using Microsoft 365

• Proficiency in reviewing data analytics, with third-party software such as Medallia or directly via export in Excel or Tableau

• Strong relationship development, listening and networking skills