Shoe Palace
Brand Marketing Manager
LOCATION
Remote/Hybrid
QUALIFICATIONS
4-6 years of experience in marketing strategies and campaigns, proficiency in Excel and PowerPoint, strong analytical and organizational skills, and exceptional communication and leadership skills. A passion for retail and athletic/streetwear is essential.
RESPONSIBILITIES
Develop and oversee marketing plans, manage brand and product marketing campaigns, coordinate with cross-functional teams, track campaign performance, manage budgets, and foster team collaboration while adapting to changing priorities.
INDUSTRY
Retail (Athletic Footwear and Apparel)
SHORT DESCRIPTION
Seeking a Marketing Manager to lead retail marketing initiatives, manage campaigns, and ensure efficient execution while maintaining flexibility and strong team collaboration at Shoe Palace.
WHERE SOLE MEETS PASSION | JOIN THE SP FAMILY!
The Role
Do you have flawless leadership and execution skills? We are looking to add a Marketing Manager to our team who will take charge of essential retail marketing initiatives. You must be a self-starter, highly organized, and ready to lead marketing efforts from strategy to execution. A significant part of your role involves managing campaigns, overseeing cross-functional teams, and ensuring plans are executed efficiently. You must be ready to own your responsibilities
while staying flexible to take on additional opportunities—at SP, we wear many sneakers.
Range: 95k- 120k DOE
This is what a day at work may be like…
- Develop, execute, and oversee comprehensive marketing plans to elevate the brand, increase sell-through, and maintain budgetary alignment.
- Lead all functions related to brand and product marketing, ensuring campaigns are strategically planned and delivered on time.p
- Guide teams to maintain consistent brand messaging across digital platforms, retail locations, and events.
- Manage project timelines, resources, and assignments, coordinating with both in-house teams and external vendors.
- Track campaign performance, creating detailed reports and actionable insights to improve future initiatives.
- Collaborate with cross-functional teams, including other marketing leads, to ensure alignment across all channels.
- Create and review creative briefs to ensure clear direction and successful project outcomes.
- Manage budgets, ensuring all marketing activities are cost-effective and align with business goals.
- Stay current on industry trends to influence strategies and maintain cultural relevance.
- Lead team-building efforts, fostering collaboration, and ensuring clear communication within the department.
- Balance multiple priorities and deadlines, adapting quickly to changes as needed.
- Assist with special projects and other duties as assigned.
About You…
- 4-6 years of experience leading marketing strategies and campaigns for products and
- A deep passion for retail and athletic/streetwear.
- Proven ability to influence culture and adapt strategies to current trends.
- Proficient in Excel and PowerPoint, with strong analytical and organizational skills.
- Track record of successfully managing budgets and solving complex marketing challenges.
- Exceptional communication, presentation, and leadership skills.
- Comfortable working both independently and within cross-functional teams.
- Able to manage multiple projects simultaneously and adjust to shifting priorities.
- Strong ability to break down complex strategies into actionable tasks.
- Experience in the retail industry with emphasis in athletic footwear.
- Experience working for a growing company.
- A sense of belonging – A dynamic team, high energy, and humility.
- A sense of purpose – SP from the community for the community
- A sense of impact – We are growing, come grow with us!
- A sense of fun – WE RUN. WE SELL. WE HAVE FUN!
- Medical, Dental, Vision, 401k + your SP discount
Shoe Palace is one of the most-trusted athletic footwear and apparel retail chains in the United States. What began as a small, family business in 1993 has now grown into an extremely popular chain of stores and an online retail site — shoepalace.com. At Shoe Palace, we all roll up our sleeves to pitch in and do whatever it takes to stay on top. Each day is a little different, it's what keeps us on our toes and excited to come to work every day. We are seeking self-motivated individuals who are dynamic thinkers and outstanding communicators who will thrive in an entrepreneurial environment and want to grow with Shoe Palace Corporation. Our team members are bright, professional, enthusiastic, and able to quickly apply their skills to diverse situations
Behaviors
Preferred- Leader: Inspires teammates to follow them
- Innovative: Consistently introduces new ideas and demonstrates original thinking
- Functional Expert: Considered a thought leader on a subject
- Enthusiastic: Shows intense and eager enjoyment and interest
- Thought Provoking: Capable of making others think deeply on a subject
- Team Player: Works well as a member of a group
- Loyal: Shows firm and constant support to a cause
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Dedicated: Devoted to a task or purpose with loyalty or integrity
Motivations
Preferred- Self-Starter: Inspired to perform without outside help
- Peer Recognition: Inspired to perform well by the praise of coworkers
- Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
- Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
- Job Security: Inspired to perform well by the knowledge that your job is safe
- Goal Completion: Inspired to perform well by the completion of tasks
- Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
- Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
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