Brand Marketing Manager

About Us: The Jay, Autograph Collection is where new-age San Franciscans gather, find inspiration, and celebrate our city. With a quiet but blossoming and vibrant location in the heart of the Embarcadero and adjacent to Jackson Square, The Jay, completely renovated, is an ode to classic San Francisco; peppered with bits of nostalgia, but led mostly by its modern structure and sophisticated style. The design and offerings of the hotel are inspired by the makers and innovators who made San Francisco great. It is a true celebration of those who shaped San Francisco. The word “Jay” in Latin means “to celebrate”, hence the name, The Jay. Our goal is to delight our guests with the element of discovery and authentic connection to the city, it’s neighborhoods and residents. We are seeking associates who enjoy exceeding guest expectations and strive to deliver a professional and approachable level of service as a “friend-in-the-know” when it comes to engaging our luxury life-style guests. We offer competitive benefits for all associates including a comprehensive medical plan, free employee meal per shift, discounted public transportation, all associate outings, and more. An opportunity to help this rebranding and transition into Marriott’s Autograph Collection portfolio, a completely renovated and redesigned luxury destination, creating the newest jewel of San Francisco’s Embarcadero/Jackson Square/FiDi neighborhood. Oh, and we have fun, work hard and laugh a lot. This is an exciting time in the hotel’s history – you should be part of it! Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply. Overview: Responsibilities:

• Create and direct brand development, including hotel website
• Managing of hotel messaging/brand positioning
• Create and direct brand voice guidelines
• Direct PR Agency, Digital Marketing Agency and Advertising Agency
• Develop partner relationships and manage donation request
• Identify, negotiate agreement and cultivate relationships
• Identify and vet new ideas and guest experiences, and work with operations team for rollout
• Direct and manage community relations strategy
• Community partnerships and Board relationships
• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
• Research, identify and capitalize on new market opportunities
• Direct media planning and buying in conjunction with ad agency
• Create internal communication presentations for stakeholders
• Work with corporate affiliates on cross-promotional initiatives
• Provide marketing expertise to the executive management team
• Develop and manage the marketing budget/forecast/contracts/financials
• Database management
• Oversee internet marketing strategies; and web site development and performance
• Manage creative campaign development and production
• Operational support and collateral management
• Manage execution of projects
• Performs any other job related duties as assigned.

Qualifications:

• Bachelor’s Degree, preferably in Marketing, Communications, Graphic Design or related field.
• A minimum 3 years’ of experience in digital graphic design, online content and project management.
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits: