Brand Marketing Manager

Job Title: Brand Marketing Manager

Division: Consumer Products Division, Culligan Retail NA

Location: Remote or Hybrid (if in Chicagoland area)

About the role: The Brand Marketing Manager will be a key member of the Culligan Retail NA Product Marketing team. We are seeking a thoughtful, consumer-first brand manager with a passion for developing product messaging, positioning, and go to market plans for new and existing products. The ideal candidate can balance analytical rigor with a creative vision. This position requires a keen understanding of brand and product positioning, consumer insights, portfolio management, and omni- channel launch strategy. As an integral member of the Product Marketing team, this individual will have a unique opportunity to develop and refine processes and ways of working that will improve our portfolio management and our go-to-market planning.

About the team: The Product Marketing team manages the core business and innovation strategy, working cross functionally with internal teams to manage our broad portfolio of products. Efforts are focused on increasing customer engagement and ensuring seamless execution across all touchpoints.

Responsibilities:

Go-to-market strategy:

• Lead the go-to-market strategies and planning for product launches, inclusive of mapping out timelines and key milestones
• Conduct regular market and trend analysis to identify product claims and messaging opportunities, to set us apart from the competition.
• Partner with Innovation, Regulatory, and Legal to identify product claims and messaging.
• Provide strong input into both DTC and Retail plans and support in building compelling sell stories and commercial strategies that will scale the business.
• Brief in internal and external agencies, as well as freelancers, to develop product assets including static imagery, video, and copy (e-commerce bullets, short and long product descriptions, etc)
• Drive new product rating and review process.
• Create strategic product toolkits – category insights, product positioning, product sizzle - for stakeholders to support product launches.

Near-in innovation and LTOs:

• Lead near-in innovation and product optimization, as well as retailer specific LTOs, multipacks, etc.
• Identify product improvement initiatives based on marketing, consumer feedback loops.
• Build business cases in partnership with finance and operations.
• Drive end-to-end cross-functional management from concept to launch.
• Manage packaging design briefing, routing, and approval of mechanical artwork to meet timelines.

Portfolio management:

• Support Director in defining the right portfolio mix, including conducting SKU rationalizations, to deliver on market share and margin targets.
• Build recommendations for product and channel segmentation including managing product exclusivity with key retailers.
• Conduct post evaluation and analysis of new product sales performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive velocity.

Qualifications:

• 4+ years in brand management or product marketing role, within the consumer goods/durables industry.
• Preference for candidates in beauty, health and wellness, household goods, or small appliances categories.
• Demonstrated success collaborating and driving cross-functional consensus.
• Expert level knowledge of marketing principles, practices, and procedures.
• Solution-oriented, curious and excited about digging into details, developing expertise across brand, product, consumer insights, and omni-channel strategy.
• Strategic mindset with attention to detail, able to see the forest and the trees.
• Analytical, data-driven, comfortable using numbers to tell a story; experience analyzing syndicated data (Nielsen, IRI, NPD)
• Excellent communication and presentation skills, comfortable and effective when presenting to senior leadership and cross-functional partners.
• Self-starter, confident, able to manage projects independently once onboarded.
• Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment.
• No task too small mentality, scrappy, and willing to roll up sleeves and get things done.
• Resilient in the face of change and ambiguity, able to figure it our and lean into creative solutions.
• Travel as business need requires.

We offer competitive compensation & benefits including: Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits.

Experience

• 4 year(s): 4+ years experience in a similar role

Education

• Bachelors or better in Marketing or related field