Brand Marketing Manager

Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We’re proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.

We’re looking for that person that is self-motivated, willing to take on challenges head-on and is able to adapt as needed to find solutions on the spot to ensure a project is executed at the highest level. The Brand Marketing Manager is responsible for assisting in the development and execution of marketing strategies, plans, and projects in support of the corporation’s North American revenue and market share for the Zebco brand. The Brand Marketing Manager will be responsible for establishing and maintaining strong brand identity in the fishing industry.

Essential Responsibilities:

• Assist in managing, directing, and leading marketing department staff to drive aligned brand strategies.
• Collaborate with cross functional teams to ensure brand consistency, and brand strategy alignment across the company.
• Develop and execute strategic marketing plans to build brand awareness and achieve business objectives.
• Conduct market research to identify trends, consumer needs, and competitive insights, and use this information to adjust marketing strategies accordingly.
• Manage and oversee advertising and promotional activities including: print, digital, social advertising, press releases, retail and dealer prints, and all associated branded media.
• Assist with planning and coordination for trade shows, and brand events to include promotion equipment, supervision of booth set up and tear down, and management of corporate property.
• Monitor and analyze KPI’s and make data driven decisions to optimize future marketing initiatives.
• Stay up to date with market trends, and best practices in Brand Marketing.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field preferred.
• 5+ years in marketing, with proven experience as a Brand Manager or similar role, with a track record of successfully managing a brand through various marketing channels.
• Solid knowledge of marketing software and social media platforms.
• Experience with Adobe products, particularly, Acrobat Pro and InDesign.
• Strong understanding of market research techniques, and data analysis.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinker with a strategic mindset and ability to innovate.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Demonstrated ability to manage and guide a team.
• Must possess strong written and verbal communication skills.
• Strong Microsoft Office and Windows based computer applications skills.
• Fishing or Outdoor Industry experience preferred.

Additional Requirements:

This is largely a sedentary role; however, when attending trade shows and other events, standing for up to 8 hours a day may be requires, along with moderate lifting, bending, pushing and/or pulling.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with, or without notice.

Rather Outdoors is an Equal Opportunity Employer (EEO). This means that we do not discriminate based on race, creed, color, national origin, age, religion, sex, sexual orientation, marital status, or other classification protected under applicable law.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 5 years (Preferred)
• Management: 3 years (Preferred)
• Social media marketing: 2 years (Preferred)

Ability to Relocate:

• Columbia, SC: Relocate before starting work (Required)

Work Location: In person