Brand Marketing Manager, Amazon Business, Central Marketing

- 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help organizations reshape buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business, unlocking our potential worldwide. Amazon Business is seeking a dynamic and results-driven Brand Marketing Manager to support Amazon Business’s brand strategy, campaign development, and go-to-market execution. This role will play a pivotal part in developing and executing marketing programs that amplify brand awareness, drive customer engagement, and support revenue growth. This role is based in Seattle, WA Key job responsibilities - Brand Strategy & Positioning: Contribute to the execution of brand strategies aimed at increasing awareness, consideration, and engagement across target customer segments. - Campaign Development & Execution: Assist in developing and managing multi-channel brand campaigns, collaborating with internal stakeholders, agencies, and cross-functional teams. - Content & Creative Development: Partner with teams to create impactful content for campaigns, including messaging, visuals, video, and social media, ensuring alignment with brand guidelines. - Customer Insights & Market Research: Utilize customer insights, data analytics, and competitive research to refine marketing strategies and improve outcomes. - Cross-Functional Collaboration: Work with internal teams such as Product Marketing, Creative, PR, UX, and pan-Amazon to deliver assets for campaigns. - Performance Measurement & Optimization: Assist with the establishment of KPIs and analysis/insights for optimization. - Agency & Vendor Management: Coordinate with external agencies to support creative development and media planning, ensuring on-time, on-budget delivery. - Budget Management: Assist with managing Purchase Orders, Contracts, and vendor procurement cycles. - Quality Control: Maintain high standards in communications for paid media, ensuring alignment with brand strategy and consistency. - Project Management: Use tools like Asana and Slack to efficiently track and coordinate marketing initiatives, ensuring timely delivery of projects. A day in the life As a Brand Marketing Manager at Amazon Business, your day focuses on driving brand awareness and customer engagement. You'll collaborate with teams like Product Marketing, Creative, PR, and UX to manage multi-channel campaigns that resonate with diverse audiences. Mornings might involve campaign execution, agency coordination, or performance analysis, while afternoons focus on customer insights and refining messaging. Beyond campaigns, you’ll shape narratives that highlight Amazon Business’s value to organizations worldwide, balancing creativity with data-driven strategies. This role is about making a meaningful impact in the B2B marketplace, driving innovation, and amplifying the Amazon Business brand. About the team The Brand team within Amazon Business Central Marketing is dedicated to building a cohesive and impactful brand that resonates with organizations worldwide. Focused on mass advertising, paid media, and content, we craft campaigns that inspire trust and drive engagement. Reporting to the Senior Brand Marketing Manager, we thrive on collaboration, working closely with cross-functional teams and external agencies to bring innovative ideas to life. Our team culture values curiosity, creativity, and data-driven decisions, fostering an environment where every voice shapes the future of B2B marketing. Join us to redefine how businesses engage, innovate, and grow with Amazon Business.