Brand Marketing Manager, Cpg

Position Overview:

The Brand Marketing Manager, Consumer Product Goods (CPG) will be responsible for supporting in driving growth & supporting the SAMBAZON portfolio. They will assist in managing critical initiatives to expand distribution, accelerate velocities, & grow market share by collaborating with Integrated Marketing, Sales, R&D, Innovation, and Operations. This role will need to bring an understanding of business, marketing fundamentals, and insightful analysis to achieve business goals and effectively drive increased consumer awareness, trial, and loyalty. This role will report to the Sr. Director of Brand Marketing, CPG.

This role offers a generous benefits package, an annual bonus opportunity, and half-day Fridays!

Essential Duties and Responsibilities:

• Product Marketing: Be a subject matter expert across SAMBAZON product portfolio. Support strategic direction on CPG innovation, pursuing and sharing necessary inputs and collaboratively working with the R&D and Innovation teams to bring ideas to market on time, ensuring accurate complete information. Support go-to-market strategies for new product launches, including pricing, packaging, merchandising, sales tool kits, positioning, communication, and promotional campaigns. Assist in providing content direction on for CPG products on the SAMBAZON website, Amazon, & retailer websites. Manage population of internal tools with detailed product information.
• Market Research: Support primary consumer research and leverage a variety of secondary information sources to maintain a deep understanding of category dynamics including trends, insights, shopper behavior, retailer strategies, and competitive activity. Define thoughtful insights to drive strategy for SAMBAZON to win in the category.
• Analysis: Contribute to ‘state-of-the-business’ analysis – a comprehensive understanding of the business leveraging available primary and secondary resources. Analyze product performance, consumer feedback, research, and market trends to make informed recommendation. Has the ability to simplify analysis and insights for sales and customer audiences.
• Marketing Tactics: Brief the Integrated Marketing team on the CPG support tactics. Work with Integrated Marketing Team on the paid portions of the plan and ‘owned’ components needed (eg content, email marketing, SEO). Write creative briefs for the internal Creative Team (or an external agency as needed) and work in collaboration with team to assure the CPG intent is accomplished. This role has a key in managing and executing Shopper Marketing tactics that drive awareness & conversion. Lead post evaluation of program effectiveness through careful analysis of customer and consumer data.
• Cross-Functional Partnership: Work effectively with cross functional teammates including Sales, Integrated Marketing, Creative, Innovation, International, & Operations. Through this partnership accomplishing strategic goals, prepare internal performance analysis and customer sell-in presentations, and actively participate in development of creative, promotions, and other initiatives to drive business results.
• Base Business Duties: Assist in managing marketing budgets for responsible areas, keeping records and proactively working to minimize non-value-added costs wherever possible. Proactively keep existing trackers up to date. Develop & update existing process and procedure documentation of responsibilities and shared systems for the benefit of the current and future team members. Create compelling business communication sharing impactful information in a concise digestible format.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Three+ years of experience in marketing roles within the consumer product goods industry, preferably with food and beverage companies with a proven track record of success in driving revenue growth and brand awareness.
• Experience executing omnichannel marketing campaigns, and good understanding of core marketing levers required.
• Ability to quickly comprehend, process, and attain information with the ability to apply to future use cases.
• Ability to anticipate needs of team and proactively provide solutions within scope.
• Ability to identify and lead necessary actions without awaiting specific direction.
• Strong strategic thinking and analytical skills that are driven into actionable strategies and tactics.
• Strong experience managing & executing Shopper Marketing programs across digital and retailer platforms is required.
• Proactive, self-starter with a proven ability to manage multiple complex projects simultaneously.
• Demonstrated ability to inspire and motivate cross-functional teams to achieve common goals.
• A “get things done” attitude, be agile and adaptable as new information, direction, or issues present themselves, including ambiguous situations. Navigate change with a calm & positive demeanor.
• Strong communication and presentation skills with ability tailor working & communication style to best collaborate in cross-functional teams.
• Entrepreneurial spirit and roll-up-the-sleeves mentality, including willingness to wear multiple hats and find creative solutions or compromises.
• Concise oral and writing skills and able to deliver the most relevant points across.
• Experience with syndicated databases required (IRI/Nielsen/SPINS). Additional experience working with Analytics & Visualization platforms like Bedrock or Tableau a plus.
• Strong comfort and skill with MS Office (especially Excel and PowerPoint).