Brand Marketing Specialist - Police

Overview

The City of Gresham Police Department has an exciting opportunity for a Brand Marketing Specialist!

The Brand Marketing Specialist is a new position to the department and will be responsible for developing and executing comprehensive sourcing and outreach strategies to attract talent to the department while also collaborating with all departments to ensure effective strategy and brand management and marketing efforts. The position will implement these strategies aligned with the police department’s hiring goals and long-term workforce planning with a strong emphasis on employer branding, diversity and community engagement.

As Oregon's fourth-largest city, Gresham is a welcoming community of hard-working people where tradition and heritage meet innovation and opportunity. Gresham is a dynamic and rapidly growing city where families and businesses have a mutual desire and drive to thrive. City of Gresham employees care deeply about the community they serve and go 'one step beyond' to deliver services in collaborative, inventive, practical, and nimble ways. Our work is challenging, fast-paced and rewarding.

We believe that to deliver the highest level of service to all Gresham community members, it is crucial we employ a diverse workforce, foster an inclusive working environment, and ensure our policies and systems result in equitable outcomes. The City seeks candidates who will support these values by continuously incorporating equity in their daily work and actively contributing to a workplace culture that respects unique viewpoints, life experiences and cultural perspectives. Come build the future with us.

Position Description

What you will get to do:

• Sourcing: Develop and implement comprehensive sourcing strategies aligned with the police department's hiring goals and long-term workforce planning. Collaborate with budget and finance, hiring managers, and HR to forecast staffing needs and prioritize sourcing efforts for critical needs. Creates sourcing strategies to increase brand awareness and enhance community engagement, and ensures that sourcing campaigns are consistent, attractive, and effective. Builds sourcing strategies that ensure a diverse candidate pool, reflecting the community the department serves.

• Research and Analysis: Regularly assess and refine sourcing strategies based on performance metrics and changes in department needs. Utilizes data and market trends to drive strategy and continuously improve the quality of candidates sourced. Gathers community feedback and other data to aid in improving sourcing strategies. Monitors public safety trends and community behavior to inform brand management decisions. Examines the effectiveness of brand management and marketing efforts and makes recommendations for improvement.

• Communications: Work with Communications to create compelling content, including social media posts, recruitment videos, and employee testimonials that highlight the unique aspects of working the police department. Develops and maintains relationships with media outlets, industry partners, and other stakeholders to increase brand visibility. Responds to branding inquiries and complaints in a timely and professional manner.

• Reporting: Track and analyze the effectiveness of sourcing strategies, branding efforts, and candidate engagement. Provide regular reports to leadership and recruitment teams on key performance metrics. Adjust sourcing tactics and strategies based on data and feedback to optimize recruitment outcomes. Stays informed on innovative technologies, sourcing tools, and industry trends to continually evolve sourcing strategies and improve efficiency.

For more information: Class Specifications | Administrative Analyst - General Unit | Class Spec Details

Qualities we are looking for:

• Collaborative: Someone who is genuinely friendly and able to form relationships to accomplish tasks (independently as well as) in teams, stakeholders and vendors.
• Practical: Someone who is a self-starter, self-motivated and can work independently to meet deadlines. Understands and proficiently applies modern office practices, procedures, and equipment (including computer systems and software applications).
• Detail-oriented: A precise individual when it comes to spelling, grammar, punctuation, policies and procedures.
• Nimble: Someone who adapts to an ever-changing and fast-paced environment. Ability to find a solution quickly with a can-do attitude and willingness to learn new skills associated with the job.
• Organized: Someone who prioritizes their work and manages multiple tasks concurrently.
• Customer Service: Someone who can provide excellent customer service to internal and external customers.
• Inventive: Someone who sees opportunities for improvement and advances appropriately.
• DEIB: Someone who is inclusive and appreciates the differences amongst us.

Qualifications

Knowledge, Skills and Abilities (to be successful in this position):

• Excellent organizational skills and attention to detail.
• Ability to communicate effectively with all levels of city and sworn management, staff, outside agencies, and community members.
• Excellent analytical skills and the ability to use data and industry trends to guide decision making.
• Ability to produce new ideas and set the brand apart from the competitors.
• Ability to stay focused and execute brand management and recruiting decisions
• Exercise discretion in confidential and sensitive matters.
• Ability to stay focused and execute brand management and recruiting strategy decisions.
• Exercise discretion in confidential and sensitive matters.
• Ability to foster and maintain a variety of relationships to improve brand awareness and recruiting efforts.
• Knowledge of modern office practices and methods and software applications; ability to operate office equipment and technology tools
• Communicate effectively verbally and in writing; present information, proposals, and recommendations clearly and persuasively.
• Establish and maintain effective working relationships with all contacts.

Minimum Qualifications:

• An associate's degree
• One (1) to four (4) years of experience in developing and/or implementing sourcing strategies or campaigns, and/or related experience

Any combination of three (3) to six (6) years of related education and experience that provides the applicant with the knowledge, skills and abilities to perform the job will be considered.

Additional Requirements:

• Ability to obtain Law Enforcement Data System (LEDS) certification within three months of hire.
• Valid driver's license and good driving record may be required to attend periodic events

Preferred Qualifications:

• Two (2) or more years of experience developing sourcing strategies or campaigns to increase employers' brand awareness
• Two (2) or more years of experience implementing sourcing strategies or campaigns including sourcing candidates through career and job fairs, public or community engagement or related events and campaigns
• Experience providing program related research, data tracking and analysis
• Ability to build relationships within and external to the City and Police department

Selection Process

To apply for this position, click 'Apply' at the top of this job posting.

Required application materials:

• Complete online application (Do not type 'see resume' in any fields or leave work experience fields blank in the application.)
• Answers to supplemental questions