Brand Specialist

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Brand Strategy group has an opening for a Brand Specialist. As the Brand Specialist, you'll play a pivotal role in developing and maintaining our brand vision and strategy for the Margaritaville Vacation Club brand. A passionate and collaborative thinker, you'll spearhead the day-to-day implementation of brand marketing plans, ensuring alignment with our objectives. Armed with superior communication and organizational skills, you'll adeptly manage a variety of tasks in a fast-paced environment, serving as the liaison with internal stakeholders and external agencies and partners, including Margaritaville Enterprises, to meet project deadlines and creative needs.

How You’ll Shine

• Work closely with Brand Directors and Brand Managers to support the execution of brand strategies, aligning business objectives and fostering brand advocacy throughout the organization.

• Facilitate brand elements and foundations to ensure consistency and alignment with overall brand strategy.

• Assist in defining and maintaining brand integrity across customer and associate touchpoints, ensuring consistency in messaging and tone.

• Collaborate with Digital Marketing, Creative, Content, and external Agency teams to develop integrated communication plans aligned with business objectives.

• Partner with Margaritaville Enterprises to enhance Margaritaville Vacation Club’s brand presence and drive collaborative initiatives.

• Champion internal brand integration through effective communication and project management.

• Coordinate miscellaneous activities with external agencies/vendors.

• Oversee the development of creative materials and collateral, adhering to brand guidelines.

• Foster collaboration and seek partner input to ensure creative executions meet project goals.

Travel Requirements

Limited travel required. Approximately less than 15% of time.

What You’ll Bring

• Bachelor’s degree in Communications, Marketing, or related field

• Demonstrated understanding of marketing planning and branding practices

• Can confidently and gracefully prioritize multiple projects under time constraints and within an assigned budget

• Knowledge of digital experiences, print production, and video production is a plus

• Excellent organization, verbal, and written communication skills

• Understanding of related creative tracks such as user experience, copywriting, and content strategy

• Familiarity with Microsoft Office, Adobe Creative Suite, and Project Management Software

• 2-4 years of relevant experience in advertising, marketing or related function

• Previous experience in travel and hospitality preferred

• Knowledge of marketing, all forms of advertising, and digital experiences

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.