Brand Strategist

About the Role:

Keysight’s portfolio of design, emulation, and test solutions is expanding rapidly. We are reaching new markets and customers at an unprecedented pace and our focus on creating a strong Brand has never been more important.

We are seeking a highly motivated and experienced Brand Strategist to join our growing team. In this role, you will play a critical role in developing and executing integrated brand strategies that elevate Keysight's market position and drive business growth. You will work closely with cross-functional teams to ensure brand consistency across all touchpoints and build a strong, differentiated brand identity.

Responsibilities

• 
  Develop and Execute Brand Strategy: Define and articulate Keysight's brand positioning, value proposition, and brand voice. Develop and execute comprehensive brand strategies aligned with Keysight's overall business objectives. Oversee development and maintenance of brand guidelines and style guides. Conduct market research and competitive analysis to identify brand opportunities and threats.
• Lead Brand Initiatives: Lead the development and execution of integrated brand campaigns. Help ensure brand consistency across all customer touchpoints. Monitor brand performance and track key metrics (e.g., brand awareness, brand perception, etc.).
• Brand Advocacy and Communication: Cultivate and maintain strong relationships with key stakeholders. Serve as a brand champion within the organization, communicating brand strategies and ensuring alignment across departments. Develop and deliver compelling brand presentations and communications.
• Innovation and Growth: Stay on top of industry trends and best practices in branding and marketing. Explore and implement innovative brand experiences that resonate with target audiences. Identify and pursue new opportunities to enhance Keysight's brand equity.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand strategy, with a proven track record of success in developing and executing successful brand strategies within a B2B environment.
• Strong understanding of brand-building principles, including brand positioning, messaging, and storytelling.
• Strong analytical and problem-solving skills with the ability to analyze data and draw insights.
• Experience working in a fast-paced, collaborative environment.

Key Competencies

• Strategic Thinking: Ability to develop and execute long-term brand strategies.
• Creativity: Ability to think creatively and develop innovative brand experiences.
• Communication: Excellent written and verbal communication and presentation skills.
• Collaboration: Strong collaboration and interpersonal skills with the ability to work effectively with cross-functional teams.
• Results-Oriented: Proven ability to achieve measurable results and drive business growth.
• Adaptability: Ability to adapt to changing market conditions and business needs.

Preferred Qualifications:

• Experience in the technology industry, particularly in the electronics or telecommunications sectors.
• Experience working with global brands or in international markets.
• Knowledge of digital marketing best practices, including SEO, SEM and content marketing.
• Experience with market research methodologies and tools.

At Keysight Technologies, we offer a dynamic and collaborative work environment where innovative ideas are encouraged and valued. Join our team if you are a passionate and creative brand strategist and advocate who thrives in a dynamic B2B environment and want to play a role in creating a world-class global marketing organization.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,040.00- MAX $223,180.00

Colorado pay range: MIN $113,000.00- MAX $188,330.00

New York pay range: MIN $ 133,910.00- MAX $223,180.00

Washington state pay range: MIN $113,000.00- MAX $188,330.00

Note: For other locations, pay ranges will vary by region

This role is eligible for Keysight Results Bonus Program.

US Employees may be eligible for the following benefits:

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)