Brand Strategist

Edgeless Beauty Group is a dynamic and rapidly growing team in the beauty and wellness industry. Our mission is to provide exceptional experiences for our clients in schools, salons, and spas. If you have a love for people, beauty, wellness, and creating engaging digital content, this role is a perfect fit for you!

As a Brand Specialist you will play a pivotal You'll provide five-star service to internal team members and guests both over the phone and in person. Our company culture is dedicated to creating an environment that is caring, compassionate, and focused on uplifting others.

Essential Job Functions:

• Assist in creating and scheduling daily social media content to engage current and potential customers
• Help develop and share content that supports the brand's online presence and reputation
• Use basic design and marketing tools like Canva, WordPress, and Google Analytics to support digital marketing efforts
• Work with the creative team to create social media graphics and videos that follow brand guidelines
• Engage with customers by responding the social media messages, comments, and reviews
• Track social media performance and provide reports on key metrics
• Support marketing efforts by monitoring web traffic and helping analyze data to improve strategies
• Assist in running digital ads and optimizing their performance
• Help coordinate marketing efforts for new product launches, services, and team updates
• Write and review content for websites, blogs, and social media
• Perform other duties as assigned by leadership

Required Technical Skills, Education, Experience, Training and/or Credentials:

To excel in this role, you should meet the following criteria:

• Minimum of 3 years of experience in digital marketing and strategy, with a proven track record of successful campaigns
• Bachelor's degree in Marketing, Journalism, or Graphic Design
• Proficiency in SEO best practices, content optimization, and digital content creation
• Experience in managing and growing social media channels
• Strong graphic design skills, with proficiency in relevant software tools
• Familiarity with podcast and vlog production, including scripting, recording, and editing
• Ability to work collaboratively in a fast-paced environment
• Excellent communication and presentation skills