Brand Manager, Carrabba's Italian Grill

JOB SUMMARY

Do you thrive on collaboration and have a passion for driving growth in the world of marketing and hospitality? We're seeking a dynamic Brand Manager to join our marketing team in a pivotal role, where you'll shape strategies that fuel brand engagement, boost system traffic, and drive revenue growth.

In this position, you'll spearhead marketing initiatives across multiple channels—from Campaign Planning, Digital Media, and In-Restaurant Marketing to Local Marketing and Public Relations. As the Brand Manager, you’ll lead innovative projects that bring our brand to life, optimize performance, and enhance customer experiences.

This hybrid role offers flexibility with 3 days a week based in our vibrant Tampa headquarters. If you’re ready to make an impact and grow your career with us, let’s talk!

ESSENTIAL DUTIES

• Create and implement tailored marketing strategies for individual restaurant locations based on market research and local demographics
• Design and manage promotional campaigns, events, and initiatives to drive traffic and sales
• Establish and maintain strong relationships with local businesses, community organizations, and influencers
• Lead restaurant-level email communication, calendar planning, creative development, deployment, and reporting on campaigns
• Acts as an internal marketing resource for and between the field and brand teams, as well as liaison to other cross-functional departments in the organization depending on the business need (Development department for remodels, Research department for guest-facing surveys/studies, other BBI brands for multi-concept opportunities, etc.)
• Partner with Finance, Operations, and R&D (Research & Development) to identify the implications of each marketing initiative and make recommendations for success
• Review project results and recommendations with management, and present business solutions and marketing concepts to field management
• Manages the development of campaign strategies and tactics to drive traffic and sales growth
• Acts as internal brand resource, maintaining brand equity and brand pillars
• Coordinates stakeholder communication, including field communication, calendar planning, campaign development, marketing promotions, deployment, and reporting on campaigns
• Leads digital activity as it relates to channel planning, communication hierarchy, and product alignment
• Leads marketing team in the development of strategic marketing plans. This may include researching competitor marketing, reviewing and summarizing data on potential or existing customers
• Manages the development of projects that may include working with external vendors and reviewing/editing contracts, MSAs, and Scope of Works
• Manages brand-level marketing budget, including planning, invoicing, and monthly reconciliation

REQUIREMENTS

• BA/BS in Marketing, Advertising, Public Relations, or a related field, MBA a plus
• Minimum of 4+ years of relevant marketing experience in a fast-paced consumer-oriented marketing environment with demonstrated success of building strong brands
• Direct people management experience a plus

Skills:

• Strong written and verbal communication skills
• Collaborative and able to work with a cross-functional team
• Organized and able to handle multiple projects and timelines to successful completion.
• Must be analytical and able to gather insights and develop recommendations.
• Strong organizational and people skills, the ability to create and deliver presentations effectively, set appropriate priorities, and use time effectively.
• A balanced individual capable of forging productive working relationships with various personality types and styles.
• The ability to manage multiple projects under tight deadlines, and have a strong understanding of the P&L
• Ability to deliver innovative business improvements
• Delivers results: Focuses on the critical few objectives that add the most value, and channels own and others' energy to consistently deliver results that meet or exceed expectations.
• Balances immediate and long-term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
• Strong service orientation, a disciplined work ethic, and a high standard of excellence for the overall marketing team.

Bloomin Brands offers benefits such as medical, dental, vision, and 401k. Further details around eligibility and additional benefit offerings can be found at BloominBrandsBenefits.com

We value diversity and are proud to be an Equal Opportunity Employer. We are committed to providing all individuals employment consideration regardless of race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.