Branding Analyst

Company: Selwyn Equity Partners

Position: Analyst, Branding and Marketing

Location: Charlotte, NC (in-person)

Compensation: $50,000 plus bonus structure

Intro:

Selwyn Private Equity is a premier investment firm based in Charlotte, North Carolina, specializing in growth-oriented private equity investments across a diverse range of industries. With a keen focus on value creation, operational improvement, and strategic partnerships, Selwyn leverages deep industry expertise and a robust network of resources to help portfolio companies realize their full potential.

Job Overview:

• As the Branding and Marketing Analyst you will be the driving force behind our vision, image, and branding. Your goal is to create top of the line branded products by telling the compelling stories of our customers and employees, and by ensuring our portfolios are thoroughly represented. This role requires someone who is passionate about our mission, vision, and core values, and who can translate that enthusiasm into powerful marketing strategies.

• The Brand Analyst will work closely with all cross functional teams to deliver innovative products and compelling marketing campaigns that enhance the brand’s visibility and reputation across multiple market channels and business units

• This role is pivotal in shaping the first impression new employees have of our portfolio companies and ensuring a cohesive brand experience throughout the onboarding and employee lifecycle processes.

Main Responsibilities:

• Develop and implement strategies to position our brands as market leaders.
• Develop and create processes and guidelines for all situations when branding is involved.

• Analyze market trends, team needs, and competitor activities to identify growth opportunities.

• Define and manage the brand’s value proposition, messaging, and positioning across all channels.

• Oversee the entire branding life cycle from concept to deployment, including design, materials, supply chain, distribution, and efficacy.

• Collaborate with the supply vendors to create and/or source innovative and high-quality products that meet portfolio needs.

• Use feedback and data analytics to inform product development, marketing strategies, and overall brand direction.

• Collaborate with the marketing, design, and leadership teams to ensure brand consistency and quality across all products.

• Branding for all onboarding products (backpacks, uniforms, notebooks, etc.)

• Work with vendors on availability, pricing, timelines for all branded products.

Building Blocks of Success:

Education:

• Bachelor’s degree OR 1-2 years relevant working experience in branding, marking, or graphic design.

Benefits:

• Competitive Pay – Base salary and bonus structures
  • Bonus structure equivalent to 30% of salary

• Medical, Dental, and Vision

• 10-days of PTO, pro-rated in year 1 (15-days in calendar year 2)

• 9 Paid Holidays

• Paid Training

• Employee Referral Program

Outro

Think you are a good fit for this position? Apply for the role today! Or feel free to reach out to our recruitment team

talent@selwynpartners.com

taylor.hess@selwynpartners.com