Campaign Coordinator

Linxup is a SaaS company that delivers powerful, affordable, easy-to-use fleet management solutions that help more than 30,000 on-the-go businesses improve the efficiency, productivity, and safety of their field service teams, vehicles, and equipment. Our core products include Linxup GPS Tracking, Dash Cams, and Asset Tracking solutions. Our customers range from home service business to construction, agriculture, government, high-end vehicle rental, and more.

Linxup (formerly Agilis Systems) made the Inc. 5000 Most Successful Companies in America list four years in a row and has been recognized as one of St. Louis’ Fastest Growing Companies and Best Places to Work by the St. Louis Business Journal. We market our services to both businesses and consumers through highly recognized brands such as Linxup and MOTOsafety. Linxup has offices in St. Louis, MO, and Charlotte, NC.

ABOUT THE POSITION

As a Campaign Coordinator on our Demand Gen team, you will be responsible for managing marketing campaigns, administering our marketing automation platform, and supporting demand generation initiatives for new business, customer marketing, and partner marketing channels. This individual will ensure the seamless execution of campaigns that generate leads and nurture prospects.

ESSENTIAL FUNCTIONS – RESPONSIBILITIES

Campaign Management:

• Developing and executing strategic marketing campaigns aligned with business objectives, target audiences and budgets
• Project managing all campaign elements and maintaining consistent, effective communication with all stakeholders
• Working with our referral partners to develop lead generation campaigns and identify co-marketing opportunities.
• Collaborating with team members to create compelling campaign content that aligns with the brand's tone and positioning
• Creating compelling emails, landing pages, and forms to engage campaign audiences and generate hand-raisers
• Tracking campaign performance, analyzing data and metrics and providing actionable insights and recommendations for campaign optimization

Marketing Automation:

• Develop, implement, and optimize marketing automation workflows using HubSpot to support lead generation, lead nurturing, and customer engagement strategies
• Collaborate with content and design teams to create engaging assets for automated campaigns, including emails, landing pages, and CTAs
• Segment the database to ensure personalized, relevant messaging tailored to specific audience personas and stages of the buyer’s journey
• Analyze campaign performance data and generate actionable insights to improve engagement, conversion rates, and ROI
• Other duties as assigned

QUALIFICATIONS

• 2+ years as a campaign manager, marketing manager or a similar role
• Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
• Excellent knowledge of Hubspot and SalesForce
• Strong understanding of marketing principles, campaign development and digital marketing channels
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights
• Excellent writing, communication and organizational skills
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in our SMB/MM market

WORK ENVIRONMENT

• Monday through Friday
• Flexible schedule
• Fast-paced environment with opportunities for growth and reward
• Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

• FTO-Flexible time off
• Competitive Salary
• Medical, Dental, Vision, Life, and 401(k) benefits are offered
• Flexible hours and work-from-home opportunities