Campaign Manager

Let’s talk about some of the key responsibilities of the role:

• Campaign Strategy & Planning: Develop and execute end-to-end marketing campaigns, aligning with the company’s brand, goals, and target audience. Work closely with third-party agencies to ensure strategic alignment and effective execution.
• Program Performance Tracking, Optimization & Reporting: Monitor KPIs and campaign metrics (e.g., CTR, conversion rates, ROI) to analyze performance data and provide actionable insights. Collaborate with external partners to continuously optimize campaign strategies and enhance ROI.
• Multi-Channel Campaigns: Oversee and coordinate multi-platform campaigns, including digital (social media, email, PPC), traditional (TV, billboards), and influencer marketing, to maximize reach and impact in collaboration with third-party vendors.
• Project Management: Manage timelines, deliverables, and budgets for campaigns executed by third-party vendors, ensuring they are on time, within scope, and on budget.
• Creative Collaboration: Work closely with creative teams (design, content, and production) to develop compelling visuals, copy, and messaging that resonate with the target audience.
• Audience Segmentation & Targeting: Develop and implement audience segmentation strategies to deliver personalized and targeted marketing messages that enhance engagement and conversions. Ensure agencies are targeting the appropriate audiences for each campaign.
• Market & Competitor Analysis: Stay up to date with industry trends, customer behaviors, and competitor campaigns to identify new opportunities and enhance current strategies.
• Cross-Functional Collaboration: Partner with marketing and sales teams to align marketing efforts with commercial priorities.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3-5 years of experience managing marketing campaigns, preferably within the beauty, aesthetics, or wellness industries.
• Proven experience in managing both digital and traditional media campaigns, from strategy to execution and analysis. Including vendor management and analysis.
• Experience working closely with third-party agencies to drive campaign success and achieve performance goals.
• Strong understanding of consumer behavior and marketing trends in the beauty and aesthetics sector.
• Hands-on experience with campaign management tools (Google Ads, Facebook Ads Manager, CRM systems, marketing automation platforms).
• Ability to interpret data, generate insights, and optimize campaigns for maximum ROI.
• Creative mindset with the ability to generate innovative ideas and solutions.
• Strong communication skills and ability to collaborate with cross-functional teams and external partners.
• Experience with budget management and resource allocation.

Preferred Skills:

• Experience in managing influencer marketing campaigns and partnerships.
• Experience managing relationships with external marketing agencies, including performance tracking and providing strategic direction.
• Knowledge of customer loyalty and retention strategies within the aesthetics or beauty space.
• Familiarity with compliance regulations in the beauty and aesthetics industries.
• Strong knowledge of SEO, SEM, and PPC best practices.
• Familiarity with Smartsheet or other project management tools.
• Specific experience with data warehouse tools like Snowflake and using SQL.

• Office location – Newport Beach, CA
• This position reports directly to the Sr. Manager, Evolux