Ookla

Campaign Product Marketing Specialist

Full Time • Austin, TX, United States of America

84,857 - 107,448 (Yearly) Added 1 day ago

Summary

LOCATION

Remote

QUALIFICATIONS

Bachelor’s degree, 5+ years of B2B marketing campaign planning and implementation experience, expertise in email marketing, paid channels, social media, and CRM tools (Pardot, Hubspot).

RESPONSIBILITIES

Manage multichannel demand-generation campaigns, optimize campaign performance, collaborate with cross-functional teams, implement A/B testing, and create project management processes to track campaign effectiveness.

INDUSTRY

Technology and Connectivity Solutions

SHORT DESCRIPTION

Ookla is looking for a Marketing Campaign Manager to drive creative strategy and demand generation efforts, managing campaigns and utilizing data to enhance acquisition and conversion rates.

We're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is brought together through passion and inspired by possibility. At Ookla, we provide comprehensive network intelligence and connectivity insights that help optimize networks, enhance digital experiences, and drive better connectivity outcomes.

The Role/Opportunity:

Ookla is seeking a motivated, organized, and resourceful Marketing Campaign Manager. This person will be responsible for managing demand-generation campaigns and collaborating with the broader team to help identify opportunities and additional tactics to capture attribution and grow a high-impact pipeline. This role is also responsible for driving creative strategy and supporting acquisition goals.

Expectations for Success

Drive the success of multichannel campaigns across multiple product lines.
Optimize campaign performance through creative testing to drive acquisition across products
Work closely with product marketing, content, partner, and events teams to track and deliver KPIs for actionable insights.
Institute A/B testing to improve subject lines, content variations, layout, CTAs, etc.
Establish regular reporting to continuously refine our approach and understand what works best for different audiences and stages in the funnel.
Coordinate across product lines to look for cross-sell and upsell messaging opportunities.
Experiment to improve email open rates, CTR, CPL, and conversions
Create strong project management to track what is being said, when campaigns are pushed, who we are targeting, and where the emails are going

Requirements

On the first day, we'll expect you to have:

Bachelor’s degree
5+ years B2B Marketing Campaign planning, implementation and reporting experience
Comfortable working in Salesforce
Demand generation, cross-sell, up-sell campaign development experience

Willingness to collaborate with diverse cross-functional teams (including strategy, product, and creative teams)
A willingness to understand our customer marketing and complex buyer journeys.
A passion for metrics. You live for the data and use it to guide your programs and spend.
Expertise in email marketing, paid channels, social media, and content marketing.
Fluent in marketing automation and CRM capabilities, Pardot and Hubspot preferred
Program management and communication skills with and a consistent track record of working across sales, marketing and technology teams.
Detail-oriented and able to manage multiple tasks and meet deadlines in a fast-paced environment.
The desire to roll up your sleeves and be a great teammate

Preferred Skills

Experience with Google Looker Studio or Tableau to report on performance metrics
Experience working with a telecom or compute networking company
Well-versed in Google suite
Familiar with Confluence or other documentation and knowledge-sharing tools
Familiar with Asana or other project management tools
Experience tracking attribution within a two-tier distribution model

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