Campaign Specialist

Full Time • West Des Moines, IA, United States of America

61,205 - 77,500 (Yearly) Added 10 hours, 32 minutes ago

Summary

LOCATION

Remote/work from home, preferred candidates from Iowa, Illinois, & Wisconsin.

QUALIFICATIONS

Bachelor’s Degree in Digital Marketing or related field required; Master’s degree preferred. Minimum of 2 years' experience in managing online marketing campaigns, preferably in Healthcare. Certification in Google Analytics and experience in Salesforce Marketing Cloud preferred.

RESPONSIBILITIES

Design and manage digital marketing campaigns including SEM and programmatic ads, coordinate marketing automation programs, optimize campaigns, manage budgets, and collaborate with digital partners to align with business objectives.

INDUSTRY

Healthcare

SHORT DESCRIPTION

Seeking a Digital Campaign Specialist to lead the development of digital marketing campaigns driving results aligned with business objectives while ensuring SEO best practices are followed.

Overview:

We're seeking a Digital Campaign Specialist to join our team! In this role, you'll be responsible for the development and management of digital marketing campaigns, including SEM, programmatic, and marketing automation programs. This position partners closely with UnityPoint Health’s digital partners to design and deploy campaigns that drive results that align with business objectives and is responsible for coordinating digital marketing budgets, and making campaign and website recommendations for helping business units achieve strategic goals. Additionally, the Digital Campaign Specialist works closely with the Digital Marketing Manager and regional business partners to deploy campaigns that follow SEO best practices.

Location: Remote/work from home with strong preference for candidates residing within the UPH geographies of Iowa, Illinois, & Wisconsin.

Why UnityPoint Health?

Commitment to our Team – For the third consecutive year, we're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare for our commitment to our team members.
Culture – At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and unwavering belief in doing what's right for the people we serve.
Benefits – Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in.
Diversity, Equity and Inclusion Commitment – We’re committed to ensuring you have a voice that is heard regardless of role, race, gender, religion, or sexual orientation.
Development – We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience.
Community Involvement – Be an essential part of our core purpose—to improve the health of the people and communities we serve.

Visit https://dayinthelife.unitypoint.org/ to hear more from our team members about why UnityPoint Health is a great place to work.

What are team member vaccine requirements?

As part of keeping our communities safe and healthy, all team members must be vaccinated for influenza and Tdap, provide proof of immunity to MMR and varicella, and be tested for tuberculosis. New hires must submit proof of vaccination or an approved exemption to begin work. If you have questions, please contact a recruiter or ask at any time during the interview process. UPH strongly recommends that all team members receive the updated COVID-19 vaccine, and at this time, UnityPoint Health – Meriter requires Covid-19 vaccination or an approved exemption.

Responsibilities:

What You'll Do:

Lead Acquisition Campaign

Lead acquisition campaign design and development in alignment with regional service line priorities
Coordinate quarterly service line campaign planning sessions
Leverage campaign and website metrics to optimize campaigns across channels
Manage campaign budgets in partnership with regional marketing teams
Work in platforms to support website and SEM and programmatic ads, including display, video, social media and other digital campaigns
Partner with Digital Specialist to deploy best in class website and landing page strategies
Responsible for producing best in practice and utilizing digital trends to ensure UnityPoint Health remains on the cutting edge of digital advertising

Manage Marketing Automation Programs

Coordinate design of marketing automation programs, leveraging CRM for audience development and ensuring campaign coordination across channels
Subject matter expert for marketing automation platform, leading channel optimization strategies
Develop advanced audience targeting strategies by using consolidated consumer data sources to deploy trigger marketing
Oversee email, SMS, and direct mail campaigns, partnering with creative teams to deploy compelling content that will drive conversions
Implement cross-channel campaigns, leveraging Marketing Automation platform to track leads through all digital channels, including website, email, display, pay-per-click, social media, etc.

Qualifications:

What You'll Need:

Education:

Bachelor’s Degree in Digital Marketing or related field required.

Master’s degree in Digital Marketing or related field preferred.

Experience:

Minimum of 2 years' experience in managing and executing online marketing campaigns.

Experience working in Healthcare preferred.

License/Certification(s):

Certification in Google Analytics preferred.

Experience in Salesforce Marketing Cloud, or another email automation program preferred.

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