Category Management Analyst

Full Time • New Albany, OH, United States of America

64,971 - 82,268 (Yearly) Added 15 hours, 41 minutes ago

Summary

LOCATION

Columbus, Ohio

QUALIFICATIONS

Bachelor’s Degree in Business Analytics, Finance, Marketing, Supply Chain, or related field; 1-3 years of relevant experience; knowledge of Syndicated Data (Nielsen/IRI) and familiarity with space planning tools (JDA/Apollo) preferred; proficiency in Microsoft Office Suite.

RESPONSIBILITIES

Analyze customer and market data to develop business recommendations; support sales objectives through actionable insights; create presentations for management; manage project statuses and relationships; provide insights for category growth in terms of assortment, placement, pricing, and promotion.

INDUSTRY

Food Production and Distribution

SHORT DESCRIPTION

The Category Analyst at Bob Evans Farms will leverage market data to drive sales strategies, support cross-functional teams, and contribute to the growth of assigned product portfolios within the Post Refrigerated Retail division.

Business Unit Description:

For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.

In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing.

Responsibilities:

Position Overview:

The Category Analyst plays a pivotal role in execution of the Post Refrigerated Retail Business go to market strategy for assigned product portfolio. This person is primarily responsible for analyzing customer, market, and consumer insight data to build sound business recommendations and develop high quality supporting presentations. This person will supply relevant insights and recommendations, gathered from consumption data (IRI & AC Nielsen), shipment data, spending, and consumer insights for improved decision-making capabilities.
The Category Analyst supports product sales objectives with cross functional teams in Sales, Trade and Brand Marketing. This role will drive product sales objectives for the Post Refrigerated Retail Business by equipping our internal and external teams with actionable insights to positively impact our categories and brands and drive strategies forward. Most project work will be completed will be ad hoc or project based.

Accountabilities:

Presentation Development
- Assist in mining, organization, and development of data into compelling sales story for presentation to Customer Account Managers and/or Customers by developing actionable business insights.
Presentation Delivery
- Communicate business opportunities and recommend action plans by collaborating with Customer Account Managers and/or Customers.
- Assist in presenting insights, strategies, and tactics to business partners.
Project/Customer Management and Support
- Participate with Post Refrigerated Retail Sales Team in identifying and presenting recommendations for category growth.
- Maintain project status by monitoring progress, coordinating activities, and resolving problems.
- Manage and maintain ongoing relationships for category management activities.
Data Evaluation/Interpretation and Application
- Provide category management insights and actionable recommendations that drive category growth for customers.
- Provide detailed category evaluation and recommendations in the areas of product assortment, placement, pricing, and promotion that will drive category sales.
- Provide regular consumption updates with an assessment of brand, category, and market issues/opportunities.
Data Collection
- Provide information for customers, field sales, and internal teams using syndicated or customer-specific data sources.

Qualifications:

Bachelor’s Degree, or equivalent education, training, and/ or experience in Business Analytics, Finance, Marketing, Supply Chain, or related field required.
1-3 years of relevant experience supporting category/ sales for a major organization
Working knowledge of Syndicated Data (Nielsen,/ IRI, Spectra, Panel Data)
Experience with space planning tools preferred (JDA and/or Apollo)
CPG selling experience preferred
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Tailor Your Resume to Match this Job!

Apply

Share with Friends!