Certified Service Marketing - Brand Specialist

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.

Relocation:

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

The Role:

As a key member of the CCA Marketing team, the CCA Marketing Specialist is a key support role responsible for supporting the CCA Brand Marketing Teams as they deliver on Service & Parts marketing initiatives through collaboration with GM Vehicle Brand Teams and other CCA cross-functional stakeholders. The successful candidate will work closely with internal and external counterparts to help ensure a consistent, cohesive, and disciplined execution of the brand vision and associated marketing materials.

This role is essential in supporting GM Customer Care and Aftersales business objectives for driving service lane traffic, parts sales, increasing customer loyalty and strengthening customer retention.

What You’ll Do (Responsibilities):

Marketing Strategy Support

• Support Brand Lead integration with a variety of adjacent Marketing Teams and CCA Sales Operations teams during business planning discussions and processes

• Assist in development and deployment of content in support of the Certified Service and/or GM Parts/ACDelco brand strategy which aligns to business objectives and resonates with target audiences

• Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all deliverables

• Support efficient content delivery through planning, production, and closing projects within budget, schedule, and scope

• Facilitate Agency of Record (AOR) partnership and legal review of creative assets.

• Maintain CCA Brand guidelines and update as necessary.

Creative Development & Execution

• Support creative development, production and execution for all marketing and advertising mediums including video, OLA, social, audio, POS, photography, etc.

• Facilitate creation of retail assets in support of National Retail Plan(s) and consumer offers/rebates

• Analyze data and consumer research to make recommendations for creative improvement.

• Develop CCA Marketing content for Go-To-Market planning and communications

• Author and deliver creative briefs to direct Agency of Record (AOR) activity.

• Execute content integration within various channels. (e.g.Adjacent partners websites, Asset Central, owner magazines, OnStar communications, CSSR, GM Card, My Rewards, internal communications, social, etc.)

CCA Brand Steward

• Seek out opportunities to integrate with Division to collectively elevate the brand by delivering an enriched ownership journey.

• Attend and participate in Divisional marketing, sales and CRM meetings.

• Participate in and attend Divisional “Go to Market” (GTM) meetings.

• Support Brand Leads as needed with interface with with CCA sales, retail channel, product teams, and GM protection products.

• Share best practices across the organization with CCA Brand Managers.

• Provide weekly updates to the CCA team and agency partners at Agency Brand Day meetings.

• Develop and execute special projects as needed.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree required.

• Exceptional organizational and communication skills a must.

• Self-starter with a drive for results; seeks innovation.

• Ability to prioritize tasks and efficiently manage multiple assignments.

• Excellent written and verbal communication skills.

• Proven ability to develop and maintain robust relationships.

• Adaptability and capability to thrive in a continually evolving environment.

What Can Give You A Competitive Edge ( Preferred Qualifications)

• Marketing experience and automotive aftersales industry experience or other relevant sectors preferred.

• 1-3 years relevant marketing experience for automotive

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

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Why Join Us

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Benefits Overview

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

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