Pella
Channel Marketing Manager
LOCATION
Pella, Iowa or Urbandale, Iowa
QUALIFICATIONS
Bachelor's degree; 8 years of related experience in marketing; experience leading teams; and proficiency in Word, Excel, and PowerPoint. Basic knowledge of Adobe graphics programs is preferred but not required.
RESPONSIBILITIES
Drive go-to-market strategies for multiple sales channels, manage channel positioning and messaging, collaborate with sales and product teams, mentor marketing associates, and oversee departmental budgets and performance metrics.
INDUSTRY
Manufacturing and Sales
SHORT DESCRIPTION
The Channel Marketing Manager leads strategic initiatives across Pella’s sales channels to enhance brand positioning and customer acquisition strategies, while managing a team and driving marketing growth.
Channel Marketing Manager
Pella, Iowa or Urbandale, Iowa
The Channel Marketing Manager is a strategic leader within the Brand Marketing team, responsible for driving go-to-market strategies, customer and segment definition, brand positioning and acquisition/retention strategies across Pella’s sales channels: Lowe’s, Pro Dealer (lumberyard), PDSN Trade and emerging markets. Works with media, advertising agencies and internal marketing and sales team members to achieve sales and marketing growth goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership:
- Develop and execute comprehensive GTM strategies tailored to each channel’s unique needs, customer base, and market dynamics.
- Define channel positioning, value propositions, and messaging to ensure alignment with overall brand strategy and business goals.
Channel Management:
Oversee strategic planning and execution for the following channels and ensure that Pella is showing up with a consistent and complimentary brand message for the brand as a whole:
- Lowe’s: Collaborate with national retailers to create tailored marketing programs, promotions, and merchandising strategies.
- Pro Dealers (B2B Resellers): Develop tools and materials to support contractor-focused selling, dealer loyalty, and differentiation in competitive markets.
- B2B/Trade: Craft strategies to engage and convert commercial partners, such as builders, architects, and property managers.
Team Oversight:
- Lead and mentor a team of channel marketing associate managers and specialists, providing guidance, support and professional development opportunities.
General
- Prepares/manages departmental budgets and objectives based on goals, market and competitive position. Assist in the development and management of division and segment marketing budgets based on defined process as part of annual strategic planning. Develops metrics for activities where applicable. Reviews and assigns vendor invoices for processing.
- Establishes links with key sales and product development personnel. Integrates solid communication practices early in required process to leads matching Pella marketing materials and services that accomplish measurable results. Facilitates the adoption of product planning process and standards.
SUPERVISORY RESPONSIBILITIES
Directly supervises Marketing Communications Specialists and Associate Managers. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A./B.S.) from four-year college or university; eight years related experience and/or training; or equivalent combination of education and experience.
COMPUTER SKILLS
Word, Excel, and PowerPoint. Basic knowledge of industry graphics programs such as Adobe PhotoShop, Illustrator and InDesign, and QuarkXpress desired but not required.
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