Chief Brand Officer

Full Time • Uncasville, CT, United States of America

nan - nan (Monthly) Added 19 hours, 6 minutes ago

Summary

LOCATION

Mohegan Sun, Connecticut

QUALIFICATIONS

Master’s degree in business administration, communications, or sports marketing; 10+ years of experience in marketing or sports marketing; strong leadership, communication, and organizational skills; proficient in Word, Excel, and Outlook. Equivalent experience of 15 years in social media, communications, or sports marketing may be considered.

RESPONSIBILITIES

Lead and manage the marketing department, develop and execute marketing strategies, oversee cross-channel marketing campaigns, enhance brand identity, collaborate with sales for revenue maximization, manage fiscal budgets, conduct market research, and ensure compliance with league standards.

INDUSTRY

Sports Marketing

SHORT DESCRIPTION

This position is responsible for shaping the CT Sun brand through comprehensive marketing campaigns, leading a diverse team, driving fan engagement, and enhancing revenue strategies.

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Position Summary:

This position will be responsible for bringing the CT Sun brand to life and shaping the messaging, creativity and overall brand presence. This individual will work to develop comprehensive cross-channel marketing campaigns for all core revenue verticals, drive awareness of team identity, align partnerships with brand initiatives, and creating engaging story lines for public relations efforts.

Primary Duties and Responsibilities includes but not limited to:

Provide day-to-day strategic leadership, management and support of department leaders who head each respective function, while facilitating cross departmental collaboration throughout the organization
Develop short and long-term marketing vision and direction and lead the team to deliver on a multi-faceted marketing and brand strategy focused on enhancing revenue
Define and maintain strong team brand identity ensuring consistency across all marketing/advertising materials and platforms.
Oversee the strategy of all agency and internal driven marketing, social, and public relations campaigns built to reach target demographics including but not limited to digital, SEO/SEM, organic and paid social media, OOH, OTT, email, mobile app, SMS channels.
Work closely with sales leadership to develop strategies and campaigns to maximize corporate partnership and ticket sales revenues.
Create unique and engaging marketing campaigns for ancillary promotions including merchandise, all-star bids, player and team end of season awards.
Oversee and lead the integration of social media campaigns that are metric-based and targeted for growing the team following – including but not limited to ideation of long-form content, influencer strategy and viral-worthy opportunities.
Ascertain emerging marketing technologies to leverage competitive advantages across tools and platforms.
Develop and manage the fiscal marketing budget and allocate funds effectively across prioritized initiatives.
Supports the integration of PR in connection with branding strategy
Conduct market research to understand fan behavior and identify trends to make informed marketing decisions.
Develop KPIs relevant to all departments and team members reporting up to CBO.

Secondary Duties and Responsibilities:

Oversee social media strategies to grow audience.
Calculates spend and return on investment for all campaigns.
Maintain all league and property compliance requirements for industry standards.
Negotiate contracts for all agency and technology agreements.

Minimum Education and Qualifications:

Master’s degree in business administration, communications or sports marketing
10 + years of experience working in a marketing or sports marketing field
Experience in a managing diverse, integrated marketing team
Strong critical thinking and analysis capabilities.
Exceptional leadership and culture-building capabilities
Strong, clear written and verbal communication skills; ability to present at all levels
Sharp attention to detail and ability to meet deadlines
Excellent organizational and multi-tasking skills
Excellent problem-solving skills
Proficient in Word, Excel and Outlook
In lieu of a degree and previously mentioned experience, 15 years of experience in social media, communications, or sports marketing will be considered.

Competencies: Incumbent will master the following competencies while in this position:

Knowledge of Mohegan Sun corporate and department policies and procedures
Effective utilization of Mohegan Sun Evaluation programs
Thorough understanding of the Mohegan Tribal Employment Rights Ordinance (TERO) as it relates to employment

Training Requirements:

Understanding of music licensing and legal compliance
Excellent knowledge of Time & Attendance system and Manager Self Service systems
Knowledge of Mohegan Sun budget planning and analysis process and procedures
Mohegan Sun CER and purchasing procedures

Physical Demands and Work Environment:

Office work environment
Overnight travel may be required
Flexible schedule to include weekends, evenings, and some holidays to meet business needs

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Sun reserves the right to make changes in the above job description whenever necessary.

Work Shift:

Regular

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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

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