Chief Marketing Officer (Cmo)

Overview
We are seeking a strategic and innovative Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth across all channels. The ideal candidate will possess a deep understanding of market dynamics, digital marketing strategies, and brand development. As the CMO, you will be responsible for creating and executing comprehensive marketing plans that align with our business objectives while enhancing our brand presence in the market.

Duties

• Develop and implement a cohesive marketing strategy that enhances brand awareness and drives customer engagement across multiple platforms.
• Oversee all marketing operations, including digital marketing, print advertising, e-commerce initiatives, and advertising sales.
• Lead market research efforts to identify trends, customer needs, and competitive landscape to inform strategic decisions.
• Manage the marketing budget effectively to maximize ROI on campaigns and initiatives.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with sales goals and product development.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Create compelling content for various channels, including websites (WordPress), social media, email campaigns, and print materials using Adobe Creative Suite.
• Analyze performance metrics to assess the effectiveness of marketing campaigns and adjust strategies accordingly.

Requirements

• Proven experience in a senior marketing role, preferably as a CMO or similar position.
• Strong knowledge of digital marketing strategies, e-commerce platforms, and traditional print advertising methods.
• Proficiency in using WordPress for website management and content creation.
• Demonstrated experience in sales and advertising sales with a focus on driving revenue growth.
• Excellent research skills to gather insights that inform strategic planning.
• Solid budgeting skills with experience managing large-scale marketing budgets.
• Familiarity with Adobe Creative Suite for designing promotional materials is highly desirable.
• Exceptional leadership skills with the ability to inspire and manage a diverse team of marketing professionals.
• Strong analytical skills to interpret data and make data-driven decisions.

Join us in this exciting opportunity to shape our brand's future while leading a dynamic team dedicated to excellence in marketing.

Job Type: Full-time

Pay: $145,613.00 - $157,410.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 10 hour shift

Work Location: Hybrid remote in Minneapolis, MN 55408