Client Marketing Manager

Key Responsibilities:

• Client Engagement & Segment-Specific Campaigns:
• Partner with the growth, content, operations, CX and install base sales teams to design and implement segment-specific campaigns that address the unique needs, use cases and priorities of different client groups.
• Leverage client insights and feedback to tailor campaigns that enhance adoption, cross-sell opportunities, and client retention.
• Develop and maintain a communication framework that ensures clients are consistently informed about relevant updates, best practices, and value-added services.
• Collaboration with Content & Product Marketing:
• Collaborate with the content marketing team to craft engaging materials, including newsletters, blogs, videos, and case studies, that educate, highlight and showcase COMPLY’s clients.
• Work closely with the product marketing team to promote COMPLY’s innovations, feature enhancements, and product launches in ways that resonate with clients and encourage adoption.
• Highlight the impact of COMPLY’s solutions and expertise through targeted campaigns that reinforce our position as a trusted partner.
• Client Communication & Advocacy:
• Work with CX team to manage client communication channels, ensuring a cohesive experience across email, webinars, social media, and in-app messaging.
• Build and execute strategies to amplify client advocacy, including identifying opportunities for case studies, testimonials, and referrals from satisfied clients.
• Measurement & Optimization:
• Track, analyze, and report on the performance of client marketing campaigns, using metrics such as engagement, adoption, NPS, CSAT, and revenue impact to guide future strategies.
• Continuously optimize campaigns based on client feedback, performance data, and evolving market needs.

Qualifications:

• Experience in Client Marketing:
• 5+ years of experience in client or customer marketing, ideally within B2B SaaS or high-tech industries.
• Proven success in creating and executing client-focused strategies that drive adoption, retention, and expansion.
• Strategic & Collaborative Mindset:
• Experience working cross-functionally with operations, client success, content marketing, and product marketing teams to deliver seamless client campaigns.
• Ability to leverage client segmentation and data to create targeted and impactful marketing strategies.
• Content Creation & Communication Skills:
• Exceptional written and verbal communication skills, with experience producing compelling client-facing materials like newsletters, case studies, and product updates.
• Work with product marketing to translate complex product features and concepts into client-friendly messaging.
• Data-Driven Focus:
• Analytical mindset with experience measuring campaign performance and using insights to improve outcomes.
• Familiarity with marketing platforms such as HubSpot, Salesforce, 6Sense, Gainsight and other CRM tools to manage client communication and engagement.
• Bonus Skills:
• Familiarity with account-based marketing (ABM) strategies.
• Familiarity with and interest in exploring and leveraging AI to optimize client communications, campaigns and data
• Experience in compliance, financial services, or regulatory industries.

Talk about company perks!

• Phenomenal Benefits: COMPLY Company offers a comprehensive benefits package, including full medical, dental, and vision coverage at little to no cost, unlimited PTO, discounts on pet insurance, and more!
• 100% Remote Flexibility: We offer a virtual onboarding experience with a stipend to help work-from-home set up your work-from-home office.
• Employee Centric Culture: We host virtual happy hours and team bonding events to keep our fun COMPLY culture alive.
• High Growth Startup: There is plenty of room for you to impact the organization and advance your career positively!