Communications And Marketing Specialist
LOCATION
Corporate Office located in Cayce, SC
QUALIFICATIONS
Bachelor’s degree in Marketing, Communications, Public Relations, or related field; two plus years of experience in marketing, communications, or a similar role. Experience in digital marketing, social media management, or content creation is a plus.
RESPONSIBILITIES
Develop and execute marketing and communication strategies, create high-quality content, manage social media presence, plan digital marketing campaigns, ensure brand management, support event coordination, conduct market research, build media relationships, and track campaign metrics.
INDUSTRY
Nonprofit / Social Services
SHORT DESCRIPTION
Seeking a creative full-time Communications and Marketing Specialist to enhance brand image and drive growth through innovative content creation and effective marketing strategies.
- Content Creation: Write, edit, and publish high-quality content, including blog posts, press releases, social media updates, email newsletters, and website copy.
- Social Media Management: Manage and grow our social media presence, develop social media campaigns, and engage with online communities to build brand awareness.
- Digital Marketing: Plan and implement digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
- Brand Management: Ensure all marketing materials align with our brand identity and enhance our brand’s presence in the market.
- Event Coordination: Support the planning and promotion of company events, webinars, and product launches.
- Market Research: Conduct research on industry trends, target audiences, and competitor analysis to help shape marketing strategies.
- Public Relations: Build and maintain relationships with media contacts and industry influencers to ensure positive media coverage.
- Metrics and Reporting: Track, analyze, and report on the effectiveness of communication and marketing campaigns using key performance indicators (KPIs).
- Skills:
- Strong written and verbal communication skills
- Proficiency with digital marketing tools (e.g., Google Analytics, social media management platforms)
- Knowledge of SEO, SEM, and content marketing best practices
- Creative thinking with the ability to develop innovative content and campaign ideas
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Graphic design skills (Adobe Creative Suite or similar) are a plus but not required
- Analytical Thinking: Ability to interpret marketing data and use insights to drive strategy.
- Creativity and Innovation: Develop and present new ideas to increase engagement and brand presence.
- Adaptability: Thrive in a fast-paced environment, managing multiple tasks with competing deadlines.
- Collaboration: Work effectively with cross-functional teams and external partners to achieve goals.
Eligibility for monthly cell phone and/or internet reimbursement for selected positions
Our mission is to enable at-risk children, youth, and families to realize their potential and contribute to their community.
We believe that when your potential is realized, the sky is the limit to what you can do.
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